KakaoPay Securities Surpasses 7 Million Comprehensive Accounts... Rapid Growth in Pension Savings Too

Kakao Pay Securities announced on the 15th that the cumulative number of comprehensive accounts surpassed 7 million as of the end of last year. Additionally, the pension savings service launched in November last year reached 100,000 accounts within just two months of its release.

Since first introducing the comprehensive account in February 2020, Kakao Pay Securities has maintained steady growth every year. At launch, it quickly secured early users by emphasizing a simple account opening process and a small-amount fund investment service called ‘Dongjeon Mo-eugi’ (Coin Collecting). From March 2023, the number of account openings increased due to a benefit of a 5% annual (pre-tax) deposit fee.

Thanks to these efforts, the number of comprehensive accounts steadily increased to 5.6 million in January 2023 and 6.2 million in January 2024, surpassing 7 million in December 2024.

Kakao Pay Securities’ comprehensive accounts offer high usability by organically connecting various financial products provided by Kakao Pay Securities, such as stocks, funds, and pensions. Kakao Pay Securities expects to innovate the investment experience based on the easy product linkage of comprehensive accounts as it expands its product lineup, including Individual Savings Accounts (ISA).

In fact, comprehensive account holders can open a pension savings account in about 5 seconds with just a few clicks, excluding the procedures for providing personal information and agreeing to terms and conditions. Kakao Pay’s pension savings product provides an environment where comprehensive account holders can easily link and subscribe, achieving 100,000 accounts within just two months of launch, marking a successful start in the pension market.

Kakao Pay Securities aims to reach 10 million comprehensive accounts as soon as possible. To achieve this, it plans to strengthen cooperation with Kakao Pay to improve user experience and continuously introduce new services and benefits. In particular, by expanding core services such as ‘overseas stocks’ and ‘stock collecting,’ it intends to promote not only the activation of comprehensive accounts but also the attraction of new users.

Shin Ho-cheol, CEO of Kakao Pay Securities, said, “Surpassing 7 million comprehensive accounts is significant as it means securing a user base of 7 million people. This will not only drive growth in existing businesses such as stocks, funds, and pensions but also serve as a strong growth foundation when expanding the product lineup in the future.”