CJ ENM's subsidiary Mezzomedia has changed its name to 'CJ Mezzomedia' and announced a new CI and slogan on the 15th. The new name reflects the company's determination to solidify its leading position in the digital advertising market by leveraging the data and media resources held by CJ ENM and its affiliates.
The new CI applies the CJ logo and typeface to strengthen the connection with the group companies. Additionally, the typeface and layout of the existing Mezzomedia logo were improved to enhance readability.
The new corporate slogan is 'Digital Marketing, Beyond Boundaries.' It embodies the ambition to innovate digital marketing by transcending the limitations of media.
With AI and data-driven integrated marketing solutions and differentiated cross-media marketing expertise linked with CJ ENM and its affiliates' synergies, the company plans to provide new advertising experiences and value.
Through over 25 years of accumulated industry-specific digital marketing know-how and the largest media partnerships in Korea, CJ Mezzomedia aims to innovate advertisers' advertising performance with personalized marketing strategies and professional services tailored to advertisers' needs.
Baek Seung-rok, CEO of CJ Mezzomedia, stated, "This name change will be an important turning point to proactively respond to the new media environment," and expressed his ambition, "We will leap forward as the number one company leading the market beyond the industry through synergies with CJ ENM and its affiliates."
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