Gravity, a hair loss shampoo brand born from KAIST technology, officially launched on Olive Young's online mall at 9 a.m. on January 14 and sold out completely within 39 minutes.
Recently gaining attention on the global stage by showcasing its unique polyphenol polymer technology at CES 2025, Gravity confirmed domestic consumer interest once again through this Olive Young launch.
Olive Young selected Gravity as its first new brand of 2025 and initially released it through its online channel. After securing sufficient stock next month, the brand plans to expand to offline stores nationwide.
Gravity's flagship product, Gravity Shampoo, applies KAIST patented ingredient LiftMax 308™ to simultaneously address hair loss and volume care, making it an innovative product.
Clinical trials demonstrated that just one use increased hair thickness by 19.22% and hair volume by 87.27%, and after two weeks of use, hair loss reduction reached an impressive 73.23%.
Since its launch in April last year, Gravity Shampoo has sold over 430,000 bottles in eight months, reshaping the domestic hair loss shampoo market. Last year, it achieved sales of 1 billion KRW within 40 minutes through some distribution channels.
Yoon Hyun-joo, director of Polyphenol Factory, said, “This Olive Young launch and early sell-out is an important milestone not only for expanding the domestic market but also for overseas expansion,” adding, “We will continue to provide consumers with innovative hair care solutions based on scientific technology, beyond just products.”
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