Management Philosophy: "Shoes That Fit Koreans Perfectly Bring Customer Satisfaction"
Geumgangjehwa's premium handmade shoe brand Heritage operates under the management philosophy that "only shoes that fit Koreans perfectly can provide customer satisfaction." It boasts craftsmanship and quality comparable to luxury brands, yet its price range is only about half.
Currently, the Heritage line is operated under the concept of "7 classic items every man must have," ranging from 'Heritage Seven' to the top-tier 'Heritage Black.' As customers prioritize trends and cost-effectiveness, Heritage is showing growth.
Geumgangjehwa, the only domestic company with its own production factory, insists on domestic production by importing the production lines and machinery identical to those of Italian luxury factories to differentiate itself from other footwear companies despite difficult conditions. This is to provide customers with the best products and the highest quality shoes.
Another feature is the customer-tailored bespoke service. While custom-making shoes according to customers' preferences, the bespoke service for customers with foot discomfort is provided by shoemakers with over 30 years of experience who create custom shoes for individual customers. It is especially loved as a service that matches the status and dignity of VIPs from various social classes.
The bespoke service begins with a shoemaker’s direct visit, measuring the size and then selecting leather patterns and details according to the customer's taste to create a last (shoe mold) for the individual customer. Afterward, patterns are made on carefully selected leather, followed by cutting and stitching work. The leather and soles are sewn 100% by hand by the artisan. The handmade shoes born this way undergo meticulous finishing to be completed as luxurious shoes.
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