Five New Year Desserts Unveiled
Lineup Features Popular "SNS Seasonal Foods"
GS Retail's convenience store GS25 announced on the 14th that it has commercialized five desserts that recently gained popularity on social networking services (SNS), forming its first dessert lineup of the year.
According to GS25, the phrase "SNS seasonal food" has recently emerged, indicating that the foods trending on SNS change with each season. In particular, desserts have seen a surge in customer demand as unique overseas desserts are introduced to Korea through SNS.
Previously, GS25 reflected this trend by launching Dubai chocolate and Swedish jelly last year.
The five desserts GS25 is introducing this time are ▲ Towel Cake (Classic · Choco, 4,000 KRW) ▲ Brick Chocolate Cake (4,800 KRW) ▲ Brick Chocolate (4,500 KRW) ▲ Chewy Melo (Fruit Mix · Strawberry, 3,700 KRW) ▲ Sweet Jelly Cupcake (3,500 KRW).
The Towel Cake is characterized by thin crepes rolled with fresh cream, resembling a towel. GS25 prepared two flavors: ▲ Towel Cake (Classic) with fresh cream and strawberry jam ▲ Towel Cake (Choco) with chocolate cream and choco crunch. The Towel Cake (Classic) will be available nationwide at GS25 stores starting from the 16th, and the 4,000 units prepared for pre-orders through the Our Neighborhood GS app on the 6th sold out on the same day.
The Brick Chocolate Cake is a brick-shaped cake with chocolate mousse on top of brownie bread, which will be launched industry-first at GS25 on the 21st. To continue the brick cake craze trending on SNS, GS25 will also release Brick Chocolate at the end of January.
Chewy Cookie is a cookie made from dough mixed with marshmallow and butter, topped with freeze-dried fruits such as orange and cranberry. GS25 launched two types of Chewy Melo (Fruit Mix and Strawberry) industry-first on the 2nd, and sales exceeded 40,000 units within a week of release. The Sweet Jelly Cupcake is a cake with cream and blueberry jam, using Swedish jelly whole. Released on the 9th of this month, the Sweet Jelly Cupcake is a limited winter season product.
Godaseul, Manager of the Counter FF Team at GS Retail, said, "GS25 has prepared a variety of overseas desserts that became a hot topic mainly on SNS, keeping up with the shortening dessert trend cycles." She added, "We will strengthen GS25’s dessert competitiveness by not only launching quickly but also faithfully reproducing the authentic taste and quality of local desserts."
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