Sh Suhyup Bank Announces 2025 New Vision 'Financial Partner Opening a New Future'

Shin Hakgi, President of Sh Suhyup Bank:
"Aiming to Become a Comprehensive Financial Service Provider Beyond Banking"
Presents Stable Profit Target Exceeding 300 Billion KRW by 2025

▲On the 13th, at the Vision Declaration Ceremony held at the Sh Suhyup Bank headquarters in Songpa-gu, Seoul, Labor Jin, Chairman of the Suhyup Central Association (fourth from the left in the front row), and Shin Hak-gi, Bank President (third from the left in the front row), are taking a commemorative photo with key personnel.
[Photo by Sh Suhyup Bank]

Sh Suhyup Bank announced on the 13th that it will declare a new vision called 'A Financial Partner Opening a New Future' and leap forward as a new Sh Suhyup Bank that achieves stable profits of over 300 billion KRW by 2025 through five core management strategies.

The vision declaration ceremony held at the Dokdo Hall of Sh Suhyup Bank headquarters in Songpa-gu, Seoul, was attended by about 500 executives and employees, including Noh Dong-jin, Chairman of the Suhyup Central Association, and Shin Hak-gi, President of Sh Suhyup Bank.

Sh Suhyup Bank's new vision, 'A Financial Partner Opening a New Future,' signifies its ambition to grow beyond banking into a comprehensive financial service provider and become a trusted financial partner that grows together with its customers.

President Shin Hak-gi stated, "To achieve this vision, all executives and employees must unite in one mind and practice the 'five core management strategies' and advance toward a new future through change," announcing 'Sh Suhyup Bank Opening a New Future' as the management slogan.

The five core management strategies emphasized by President Shin are the five key values shared with all employees through the New Year's address on the 2nd: ▲'Substantial Management' to strengthen basic capabilities ▲'Value Management' to fulfill social responsibility ▲'Future Management' for a leap into a new future ▲'Differentiated Management' to secure unique competitiveness ▲'Trust Management' based on a healthy organizational culture.

Furthermore, President Shin Hak-gi said, "The management goal for 2025 is to leap forward as a trusted financial partner achieving stable profits of over 300 billion KRW," presenting the catchphrase 'Turning Point 2025! Jump Up 3150!' to realize this goal.

Noh Dong-jin, Chairman of the Suhyup Central Association, said, "Today marks the first step toward a greater leap and development for Suhyup Bank," adding, "With an unwavering spirit of 역풍장범 (逆風張帆, sailing against the wind), overcome any change and challenge, become a financial institution needed by all citizens, and grow into Korea's representative marine and fisheries specialized bank that empowers fishermen and the fisheries industry."

In his opening remarks, President Shin Hak-gi repeatedly emphasized, "In 2025, let us further develop our strengths, strengthen differentiated competitiveness, improve and innovate on our shortcomings, and newly leap forward as a trusted financial partner growing together with our customers."