Reflecting the Hot Place Image of Yangyang...
Packaging Design Completed
Blended with Garumi Produced in Yangyang...
Filled with Cocoa, Cheese Powder, and More
Yangyang-gun, Gangwon Special Self-Governing Province (Governor Kim Jin-ha) announced on the 10th that it has recently completed the development of a brand dessert bread representing the local image called ‘Yangyang Hanip’.
‘Yangyang Hanip’ is a name that expresses the happiness felt when taking a bite, carrying the meaning of sharing small happiness in daily life from Yangyang.
Promotional material for 'Yangyang Hanip,' a dessert bread brand recently launched by Yangyang County, Gangwon Special Self-Governing Province. Photo by Yangyang County Office
The product was completed as a dessert that both local residents and tourists can enjoy without burden, reflecting the image and trends of Yangyang, a hot place in Yangyang-gun.
Yangyang-gun started development in June last year using an ODM (Original Design Manufacturer) method and completed it in December to foster the Yangyang brand bread as a tourism product.
The shape of the brand bread uses the surfing polar bear ‘Polar Bear’ to friendly express a free and lively image, and the clothes worn by the Polar Bear depict Yangyang’s symbols such as pine mushrooms, salmon, Osaek Cable Car, and surfboards to represent the regional characteristics of Yangyang.
Promotional material for 'Yangyang Hanip,' a dessert bread brand recently launched by Yangyang County, Gangwon Special Self-Governing Province. Photo by Yangyang County Office
Additionally, the bread was made by mixing Yangyang-produced Garumi, a powder that can be ground directly without soaking in water to make rice flour. The filling ingredients harmoniously blend white bean paste, cocoa, cheese powder, and others to create a taste that anyone, regardless of age or gender, can enjoy.
The packaging design also reflects images that can directly convey the brand bread’s image to consumers, subdivided into boxes, vinyl, shopping bags, and gift sets.
Yangyang-gun publicly recruited distributors for the brand bread and selected ‘YB Company (Hajodae Coffee)’ as the vendor. The product is scheduled to be sold from the end of January through local food stores such as Maeil Ahopsi in Yangyang-gun, major local shops and tourist spots, as well as online platforms.
Yangyang-gun plans to continuously improve the product by reflecting newly emerging local images and promote various promotional activities such as tasting events linked to local festivals.
A Yangyang-gun official stated, “The development of this brand bread will be an opportunity to strengthen the brand value of Yangyang-gun beyond simple product production,” and added, “We will strive to expand sales channels and promotional activities for the brand bread to revitalize local tourism.”
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