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L&F Declares Breakthrough to Overcome Chasm... Announces Three Major Management Strategies for This Year

Achieving Sustainable Growth Through Technological Innovation

LNDF declared a ‘Breakthrough’ to overcome the chasm and announced its management strategy for the new year 2025.


Choi Su-an, Vice Chairman and CEO, emphasized in his New Year’s address at the opening ceremony held at the Daegu headquarters on the 2nd, “2025 will be a turning point where we overcome the final crisis and move from crisis to growth,” adding, “We will complete preparations this year and achieve full-scale growth starting in 2026.”

L&F Declares Breakthrough to Overcome Chasm... Announces Three Major Management Strategies for This Year Choi Su-an, Vice Chairman and CEO of L&F. Provided by L&F

LNDF presented three core strategies for realizing sustainable growth: △ maximizing efficiency through innovation △ strengthening market position △ investing in talent.


Additionally, this year, the company plans to enhance productivity and profitability through digital transformation and internal process innovation, and strengthen its differentiated position in the market by diversifying its customer base.


CEO Choi stressed, “Sustainable customer diversification is necessary through quality stability and product technological capabilities that exceed customer needs, and securing quality and operational management are important,” and added, “We will foster a corporate culture that grows together with employees and enhance social value through talent-centered ESG management.”


LNDF is also actively pursuing securing future growth engines. Based on its experience operating the LFP cathode pilot line, LNDF is preparing for full-scale mass production in 2026 and plans to showcase related technologies at the ‘InterBattery 2025’ exhibition at COEX in March this year.


Last year, LNDF achieved significant results in securing global technological leadership and expanding its market. It succeeded in mass-producing the world’s first NCMA95 cathode material for the new cylindrical form factor ‘46Phi,’ proving its technological competitiveness in the high-nickel sector, and signed a long-term supply contract with SK On for 300,000 tons (equivalent to 3 million electric vehicles) of high-nickel cathode materials over seven years. Furthermore, it was selected as the lead company for the Ministry of Trade, Industry and Energy’s national project ‘LFP Battery Technology Development,’ laying the foundation for preempting the next-generation battery materials market.


It also showed achievements in building a foundation for sustainable growth. LNDF signed a renewable energy PPA (Power Purchase Agreement) with Hyundai Construction to establish a foundation for achieving RE100. It also entered into a strategic agreement with logistics company Sebang to build a battery circular economy system, planning to maximize cost competitiveness through vertical integration of cathode materials from ‘raw material precursors → cathode materials → recycling.’


Vice Chairman and CEO Choi Su-an stated, “Despite uncertain external environments, we achieved meaningful results in the global market. We will accelerate innovation from 2025 to overcome the crisis and create even more brilliant results in 2026,” adding, “Human capital is the greatest driving force for the growth we will create. We will spare no effort in systematic education and support so that members can fully demonstrate their capabilities.”


LNDF is a global company leading innovation in the secondary battery materials sector. It holds unparalleled technological capabilities in the high-nickel cathode material field, having succeeded in mass-producing the world’s first nickel content 95% ‘NCMA95’ cathode material, and supplies products to the three major domestic battery companies as well as global companies in North America and Europe. Currently, it is expanding its product portfolio with LFP cathode materials and further strengthening its dominance in the global market.

L&F Declares Breakthrough to Overcome Chasm... Announces Three Major Management Strategies for This Year L&F Corporate Identity.


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