Won 1 Silver and 2 Bronze Prizes
at the Korea Advertising Awards and Seoul Video Advertising Festival
Baedal Minjok's 'Grocery Shopping & Shopping' advertisement won three awards at an advertising festival. Woowa Brothers, the operator of Baemin, announced on the 10th that their advertisement titled 'Grocery Shopping Was Also Baemin' promoting Baemin Grocery Shopping won three awards at domestic advertising festivals.
At the Korea Advertising Awards, it received a silver prize in the TV video category and a bronze prize in the film craft category, and at the Seoul Video Advertising Festival, it won a bronze prize in the production design category. The TV video category at the Korea Advertising Awards selects outstanding advertisements based on the concept and originality of ideas delivered to customers and the completeness of the production. The film craft category evaluates how beautifully visual elements such as set design are realized. The Seoul Video Advertising Festival selects winners based on the completeness of direction.
In May last year, Baemin integrated B Mart and Baemin Store, which were operated separately, into Grocery Shopping to improve customer awareness of the service that "grocery shopping and shopping are also possible on Baemin." Currently, in addition to B Mart, about 19,000 stores from major domestic convenience stores, corporate supermarkets (SSM), and large mart brands are participating, along with about 50 brands including electronics, fashion, books, beauty, and flowers, and about 1,700 stores operated by small business owners.
Yeon Go-eun, Chief Marketing Officer (CMO) of Woowa Brothers, said, "We will strive to promote various services in a more enjoyable and creative way unique to Baemin."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
