Estimates, Test Drives, and Purchases Available Remotely
Hyundai Motor Company has established a dedicated exhibition space for Casper, called 'Casper Studio,' in Busan as well.
Hyundai announced that 'Casper Studio Busan' will open on the 10th in Suyeong-gu, Busan. This 410㎥ space is a non-face-to-face offline exhibition area where customers can directly experience the vehicle and receive purchase consultations.
Visitors can freely use the space by issuing a 'MyPass' access card at the kiosk located at the entrance without a separate reservation. When customers enter, personalized features are activated, such as individual welcome messages displayed on a large media wall and preferred music playing inside the studio.
The Casper exhibition zone features a total of six Casper vehicles, including specially curated display models. Customers can check vehicle options, catalogs, and price lists through digital specification stands in front of each vehicle.
A non-face-to-face test drive program is also available. Customers can make a reservation in advance on Hyundai’s website and receive a digital key to use the vehicle for 1 hour and 30 minutes.
In the Casper Connector Zone, customers can use a dedicated configurator to combine colors, trims, and options to receive an actual estimate.
In the Private Booth Zone, professional consultants from the online Casper customer center share the website screen with customers in real time to support the purchase process from vehicle estimates to contracts remotely.
'Casper Studio Busan' operates daily from 10 a.m. to 10 p.m. year-round. The non-face-to-face consultation service in the Private Booth Zone is available from 10 a.m. to 7 p.m.
To commemorate the opening, Hyundai is holding a promotional event offering various prizes until the 28th of next month. Detailed information can be found on the Casper online homepage.
A Hyundai official said, "The non-face-to-face operation of 'Casper Studio Busan' provides opportunities for free purchase consultations and real vehicle experiences, helping customers overcome difficulties encountered in the online car buying process," adding, "We will continue to offer differentiated customer experiences using digital devices."
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