TikTok Launches 'Message Ads' in Korea Connecting Advertisers and Customers

Global short-form video platform TikTok announced on the 9th that it will launch 'Messaging Ads' available within the application (app) in South Korea.

Image of 'Message Ads' launched by TikTok in Korea on the 9th. Photo by TikTok

TikTok Messaging Ads are divided into Direct Messaging Ads and Instant Messaging Ads.

Direct Messaging Ads are sent directly within the TikTok app, allowing advertisers and potential customers to connect without users leaving the app.

Instant Messaging Ads link TikTok ads to third-party messaging apps outside of TikTok, such as Facebook Messenger and WhatsApp. Users can continue seamless conversations on their preferred apps.

TikTok expects the new Messaging Ads to generate business effectiveness. Based on TikTok’s active and dynamic community of 1 billion users worldwide, it is anticipated to create touchpoints with new potential customer segments. In particular, it is explained that real-time conversations enable quick connections with potential customers who have a high likelihood of purchase.