iToxxi applies and launches new server 'Inplinker' for Softon's MMORPG 'DarkEden'

▲Dark Eden 2. (Source: Softon Entertainment teaser video capture)

iToxxi (CEO Jeon Bong-gyu) announced on the 8th that through a platform partnership agreement with Softone Entertainment, it will apply and launch its game influencer-exclusive marketing platform ‘Inplinker’ to Softone Entertainment’s MMORPG game ‘DarkEden’. Through this partnership, ‘Inplinker’ will be applied to DarkEden’s new server world ‘Dakia’ and will have its grand opening on the same day.

‘DarkEden’ is a first-generation online game that officially started service in 2002 and is known as Korea’s first MMORPG featuring vampires. The game has been consistently loved for its simple system, graphics, and easy controls. It has gained loyalty and support from its fanbase through an unlimited PVP system involving endless battles among three races.

Launched globally in May last year, iToxxi’s ‘Inplinker’ is a marketing platform designed to connect game influencers and users to contribute to increasing game sales. It is a win-win service that supports game publishers in boosting revenue while providing influencers with opportunities to generate income. iToxxi secures a certain percentage of the contributed sales generated from games applying ‘Inplinker’ as royalty revenue. Based on successful references in Korea, Vietnam, and China, the company plans to expand partnerships and supply contracts with various partners in the global market. In particular, iToxxi is expected to maximize performance growth by diversifying its revenue structure through receiving global license royalties of the Inplinker platform, not limited to game publishing.

Through this partnership with Softone Entertainment, iToxxi expects that ‘Inplinker’ will contribute not only to the successful operation of the new server of ‘DarkEden’ but also to increased sales and user base expansion. It is anticipated to promote new user inflow to ‘DarkEden’ and provide an environment where influencers can be more active.

An iToxxi representative said, “It is very meaningful to sign Inplinker’s first domestic partnership contract outside of our own games with an experienced MMORPG specialist developer like Softone Entertainment,” adding, “We will continue to strengthen our leading position in the game platform market through cooperation with more games based on our technological capabilities.”

Meanwhile, to encourage participation from many influencers following the launch of DarkEden on Inplinker, various events are being prepared, and detailed event information can be found on the Inplinker website.