Boryeong Mud Soap Sales Until February 28
The Boryeong Festival and Tourism Foundation in South Chungcheong Province announced on the 8th that Boryeong Mud Soap will be sold at shops inside Shanghai Pudong Airport in China until February 28.
In addition, promotional activities will be carried out for Boryeong's representative festival, the Boryeong Mud Festival, as well as for the 2025-2026 Visit Chungnam Years.
Pudong Airport is the largest international airport in China, with tens of millions of foreign passengers using it annually.
The foundation believes that since the mud soap sales period coincides with the Chinese New Year, the biggest holiday in China, it will be even more effective in raising awareness of the Boryeong mud brand and attracting overseas tourists for the successful promotion of the Visit Chungnam Years.
Additionally, with the implementation of visa-free entry to China, the number of Korean tourists visiting Shanghai has increased significantly, and the foundation expects that encountering Boryeong mud products locally will further enhance their status as a global brand.
Meanwhile, the foundation exhibited mud soap at the China International Import Expo last November and has been actively targeting the Chinese market through overseas marketing, including sales in Nanjing Road, the busiest commercial district in Shanghai.
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