Shinsegae Centum City Unveils 'Harley-Davidson Collections' Pop-up

Over 120 Years of Bike Culture Reinterpreted in Modern Fashion Brand

Worn by 2NE1, Special Exhibition of ‘Harley-Davidson Collections’

Shinsegae Centum City is hosting a 'Harley-Davidson Collections' pop-up on the B2 floor until the 19th of this month.

Harley-Davidson Popup.

Harley-Davidson Collections is a brand that reinterprets the 120-year history of the American motorcycle brand Harley-Davidson's bike culture into fashion, recently receiving positive responses among young people pursuing 'bike core' fashion.

Starting with various outerwear that inherits the brand's unique bike culture and rider spirit, such as the 'Smokedown Puffer' jumper inspired by the padded jackets of bike mechanics covered in black dust, and the 'Racing Down Jacket' reflecting the spirit of bikers braving the winter wind, the collection also offers a variety of products including T-shirts, hoodies, and accessories. Exclusive T-shirts featuring various graphics of Harley-Davidson Collections and the word 'Busan' can also be found only at the pop-up.

In addition to a variety of products, a special zone exhibiting stage costumes of 2NE1, who are successfully conducting their 15th anniversary world tour, and a photo zone where customers can take pictures with Harley-Davidson bikes are also attracting attention.

Until the 12th, customers who purchase over 100,000 KRW can participate in a keyring-making event (limited to the first 40 people per day) where they can have their desired phrase or initials engraved. Various promotions, including department store gift certificates based on purchase amounts, are also being offered.