Dell Technologies Unveils 3 New AI PC Models... Launching in Korea in March

Announcement of the Dell, Dell Pro, and Dell Pro Max Lineup

Dell Technologies unveiled new on-device artificial intelligence (AI)-based PCs ahead of the opening of 'CES 2025.' Some products are scheduled to be released domestically in March.

On the 7th, Dell announced new AI PC products under the ▲Dell ▲Dell Pro ▲Dell ProMax lineups.

These three product lines are organized through integrated branding: Dell is for entertainment, learning, and work use; Dell Pro is for professional-grade productivity; and Dell ProMax is for top performance. Each product line is categorized into entry (beginner) tier, plus tier offering the highest performance, and premium tier emphasizing portability and design.

Dell Technologies

In the Dell lineup, the Copilot Plus PCs 'Dell Plus' and 'Dell 16 Plus' laptops were unveiled. Both products provide on-device AI based on Intel Core Ultra series 2 processors.

The Dell Pro lineup includes 'Dell Pro,' 'Dell Pro Plus,' and 'Dell Pro Premium' products. Dell Pro is available in two display sizes, 14 and 16 inches, and offers a choice between Platinum Silver and Magnetite Dark Gray colors. Additionally, the lineup includes the 'Dell Pro Plus' and 'Dell Pro Premium' models.

A new enterprise desktop PC, the 'Dell Pro Desktop,' was also introduced. This product is available in three form factors: micro, slim, and tower. Dell Pro 14 and 16, as well as the Dell Pro Desktop, are scheduled for domestic release in March.

Besides the new PC products, Dell also unveiled the workstation lineup 'Dell ProMax' and premium monitors 'Dell UltraSharp' and 'Dell Plus.'

Kim Kyung-jin, General Manager of Dell Technologies Korea, said, "PCs are the most important personal productivity devices in daily life and are entering a period of change due to AI," adding, "We will lead the future of computing with a streamlined and new AI PC portfolio that perfectly fits the AI era."