Eureka Park to Host Exhibition Hall... Over 10 Startups Including AI Participate
LG Electronics North America Innovation Center (LG NOVA) announced on the 3rd that it will create an exhibition hall with about 10 global startups at CES 2025, the world's largest electronics and IT exhibition. They will showcase innovative technologies together with startups that are collaborating or in the process of concretizing collaboration with LG Electronics in areas such as health tech, clean tech, and artificial intelligence (AI).
Seokwoo Lee, Vice President and Head of LG Electronics North America Innovation (LG NOVA) Center. Provided by LG Electronics
LG NOVA stated that it will participate in CES 2025, held in Las Vegas, USA, starting on the 7th (local time), and set up an exhibition hall in Eureka Park under the theme "Innovation is here, innovation created together."
The exhibition will reveal innovative technologies in future industry sectors such as health tech, clean tech, AI, and open innovation. Participating startups include 'Prime Focus Health,' 'MetaOptima,' and 'Relief AI' in the health tech field; 'Climative' and 'Ballina' in the clean tech field; 'Roll AI' and 'Versaware' in the AI field; and 'CareCam' and 'Canary Speech' in the open innovation field.
LG Electronics announced that at this year's CES, Prime Focus Health, a global startup spun out from LG Electronics in the first half of last year, will make its debut. Originating from LG NOVA's healthcare new business organization, Prime Focus Health provides solutions that assist in the early diagnosis, post-management, and recovery of chronic diseases such as diabetes and hypertension.
Since becoming independent in May last year, it has been conducting business mainly in West Virginia, USA, in collaboration with healthcare startups selected and nurtured by LG NOVA. At this CES, it will unveil an AI-based Software as a Service (SaaS) platform. It plans to showcase remote medical care innovation by utilizing tablet PCs as a link between medical staff and patients.
LG NOVA's new project, Relief AI, will also participate in CES 2025. Relief AI is a platform that monitors and tracks users' psychological states using AI-based advanced diagnostic technology.
LG NOVA, based in Silicon Valley, USA, was established at the end of 2020. It was created to discover new business models and accelerate collaboration with innovative startups leading the industry. Since the following year, it has been conducting the "Challenges for the Future" program annually targeting global startups to discover and nurture innovative startups and explore new business opportunities.
Recently, LG NOVA strengthened its competitiveness by inviting Mitch Carmichael, former Secretary of the West Virginia Department of Economic Development, as a senior advisor. Based on the 3B (Build, Buy, Borrow) strategy, it aims to engage with innovative companies in global big tech battlegrounds to attract talent and technology and lay the foundation for future growth engines.
Lee Seok-woo, Vice President and Head of LG NOVA Center, said, "This year's CES will be an opportunity to demonstrate LG NOVA's direction and efforts to pursue innovation for a better life for everyone through borderless partnerships."
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