2025 CES, Selected Key Themes in Advanced Mobility
Hyundai Mobis Unveils Transparent Panorama Display
Toyota Returns After 5 Years... Woven City Materializes
Chinese ZEEKR Reveals 3 Electric Vehicle Models Showcasing Technology
Advanced mobility is one of the main themes at CES 2025, the world's largest electronics and IT exhibition. This year, with Hyundai Motor Company and Kia declaring their absence, Hyundai Mobis is the only exhibitor from the Hyundai Motor Group to set up a booth. Toyota will showcase the development of its future demonstration city, ‘Woven City,’ and Chinese automaker Zeekr will present electric vehicles, offering a variety of attractions.
According to industry sources on the 2nd, Hyundai Mobis is the sole participant from Hyundai Motor Group at this year’s CES. First, it will publicly unveil the ‘Holographic Windshield Display,’ developed jointly with the global optical company German ZEISS, for the first time. This display is a transparent panoramic display that projects various driving information, navigation, and infotainment data onto the vehicle’s front windshield, extending from the driver’s seat to the passenger seat.
Additionally, Hyundai Mobis will introduce a smart lighting system that changes colors and patterns according to the driver’s mood or situation, as well as the ‘M-Brain’ technology, which analyzes the driver’s brainwave information to monitor real-time inattentive states such as drowsy driving.
Hyundai Mobis' 'Holographic Windshield Display' developed in collaboration with Germany's Zeiss. It is a transparent panoramic display that projects various information onto the vehicle's front windshield. Provided by Hyundai Mobis
Toyota, the world’s number one automaker, is participating in CES for the first time in five years. Toyota first revealed the concept of its future demonstration city, ‘Woven City,’ in 2020. The company began construction in 2021 on a future city powered by eco-friendly energy sources such as hydrogen fuel cells and solar power on a closed factory site near Mount Fuji. Five years after the concept was unveiled, this year’s CES is expected to reveal concrete details of Woven City.
A bird's-eye view of 'Woven City,' a future demonstration city developed by Toyota near Mount Fuji. Toyota website
Honda, which recently announced a merger with Nissan, will unveil two electric vehicle prototype models for the first time worldwide. These two electric vehicles are part of the ‘0 Series’ lineup scheduled for mass production in 2026 and are expected to accelerate the transformation into software-defined vehicles (SDVs) by incorporating Honda’s vehicle operating system (OS).
Among Chinese automakers, Geely’s premium brand Zeekr will set up an exhibition booth in the West Hall. Zeekr will showcase its electric vehicle technology to the public at CES and unveil three models: the 001 FR Shooting Brake, the 009 Grand MPV (multi-purpose vehicle), and the MIX compact MPV.
Teaser images of two '0 Series' electric vehicle prototypes that Honda plans to unveil at CES 2025. Honda official website
Chinese electric vehicle brand Zeekr unveiled the electric MPV (multi-purpose vehicle) MIX last October. Zeekr official website
Among European brands, BMW will present the UI (user interface) and UX (user experience) to be installed in its next-generation electric vehicle concept car, the ‘Neue Klasse.’ BMW will demonstrate the ‘Panoramic iDrive System’ applied to Neue Klasse and discuss the in-vehicle experience focused on driver-centricity, safety, and personalization.
Volvo Group CEO Martin Lundstedt will deliver a keynote speech explaining achievable carbon neutrality strategies by 2040. The focus will be on electrified batteries, hydrogen fuel cells, and combustion engines powered by renewable fuels. CEO Lundstedt stated, "CES will be an opportunity to show how we are innovating the future across the entire supply chain."
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