KB Securities announced on the 27th that it has carried out an organizational restructuring to accelerate business growth, strengthen the driving force for artificial intelligence (AI) initiatives, and provide the best customer service.
Through this organizational restructuring, KB Securities has strengthened strategic Biz organizations in each business division to accelerate business growth and expand profit-generating capabilities. First, in the Corporate Finance (IB) division, the ECM headquarters was integrated with the DCM organization within the IB1 group to establish a foundation for total corporate finance coverage sales. At the same time, the IB2 group plans to further enhance market competitiveness by strategically fostering advisory expertise through the organization of the Mergers & Acquisitions (M&A) headquarters and Acquisition Finance headquarters. The PE and New Technology Business Finance Biz organizations were integrated to strengthen development through capability consolidation.
Next, the Asset Management (WM) digital organization was reorganized to focus on non-face-to-face sales functions, and a 'Pension Asset Management Center' was newly established to strengthen pension sales functions and non-face-to-face pension asset management responses. In the Sales and Trading (S&T) division, a 'Global Business Group' was newly established by integrating the international sales organization and overseas business organization to promote strategic linkage and focused development of the global Biz.
Furthermore, to strengthen AI initiative momentum, the company consolidated enterprise-wide AI, digital transformation (DT), and data-related organizational functions to establish the 'AI Digital Headquarters.' Through this, KB Securities plans to expand the development of effective AI services linked with Biz organizations and increase internal business utilization.
Additionally, to manage integrated customer experiences, a 'Customer Experience Improvement Team' was newly established directly under the Consumer Protection Headquarters. To lead efforts in monitoring and preventing money laundering and electronic communication financial fraud, the 'AML Financial Fraud Prevention Department' was proactively established. To create an efficient support system for enterprise-wide operational support tasks and strengthen horizontal internal control functions, the 'Operations Headquarters' was also newly established, among other related organizations to provide the best customer service.
A KB Securities official stated, "This organizational restructuring focuses on proactively responding to the changing financial market environment and expanding profit-generating capabilities by strengthening Biz growth drivers in each business division." He added, "With this restructuring as a turning point, KB Securities aims to quickly provide optimal investment services to customers, accelerate the expansion of market dominance, and strengthen its position as a leading securities firm in the industry."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


