Introduction to Efforts for Fostering a Proper Internet Usage Culture
Naver announced on the 26th that the 'Naver User Protection and Self-Regulation Committee (hereinafter referred to as the Naver Self-Regulation Committee)' recently held its 10th regular meeting to discuss the development direction of the user protection service 'Green Internet.'
The regular meeting was attended by Kwon Heon-yeong, professor at Korea University Graduate School of Information Security and chairperson of the Naver Self-Regulation Committee, all committee members, and Lim Nam-jeong, Naver Green UGC leader. Leader Lim introduced the current operation status and system unique to the Naver Green Internet campaign aimed at creating a proper internet usage culture.
Green Internet is a campaign started by Naver in 2007 to protect users. Currently, it introduces various statuses and systems related to Naver's diverse operational policies and user protection activities. Representative examples include restrictions on harmful content such as pornography using artificial intelligence (AI), detection of malicious comments, and copyright protection. Various campaigns are also being conducted to foster a proper internet usage culture among users.
The Naver Self-Regulation Committee suggested that regarding the Green Internet service, ▲when user restriction measures are taken on content or comments, it is necessary to strengthen transparency by more clearly informing users of the background, grounds, and reasons for such measures, and ▲it is necessary to establish and disclose an accurate indicator management system for these protection activities to enhance Naver's efforts and policy credibility.
In response, Naver stated that it will actively contribute to fostering a proper internet usage culture by clearly distinguishing between self-regulation and legally based restriction measures, establishing a detailed classification system to improve data accuracy, and more.
Chairperson Kwon said, "As users' internet usage environment continues to become more active, it is necessary to more accurately and objectively communicate Naver's direct and indirect efforts to protect users."
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