Dailycation Provides Immersive Experience Content
Permanent Exhibition at Haiker Ground
The Korea Tourism Organization presents an immersive exhibition called 'Hiker Street' at Hiker Ground in Jung-gu, Seoul, where visitors can experience various aspects of daily life in Korea.
Opened on the 20th, the 'Hiker Street' exhibition is themed 'Dailication' and is divided into various sections to allow visitors to directly experience diverse Korean daily life.
The exhibition is composed of ▲'Intro,' representing Korean streets starting from a subway entrance ▲'Behind the Scene,' showcasing Korean beauty trends ▲'DJ Station,' set against major tourist landmarks ▲'Art Street,' expressing Korean street art through graffiti ▲'Hiker Express,' where visitors can create their own convenience store menu ▲'Hiker Singing Practice Room,' offering a hands-on K-pop experience ▲and 'Streaming Studio,' where visitors can become mukbang live streamers.
The Korea Tourism Organization is hosting an immersive exhibition called "Hiker Street" at Hiker Ground. The exhibition is themed "Dailication" and is designed to allow visitors to experience various aspects of daily life in Korea through immersive experiences. The photo shows the Hiker Street intro. [Photo by Korea Tourism Organization]
Hiker Ground is an innovative tourism promotion center targeting the global MZ generation to experience K-culture and Hallyu content. Since its opening in July 2022, it has welcomed 1.85 million visitors, establishing itself as a new tourist attraction.
Kwon Jong-sul, Director of Corporate Support at the Korea Tourism Organization, said, "Hiker Street is designed not just as a simple experience space but as an interactive area where visitors can actively create and spread content." He added, "We will continue to introduce attractive Korean travel content so that Hiker can grow into a landmark of Korean tourism."
Hiker Street is a permanent exhibition located on the 3rd floor of Hiker Ground and is free to visit. It operates daily from 10 a.m. to 7 p.m., except on Mondays when it is closed.
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