14.6% of YouTube Users Subscribe to Premium Plans
High Proportion Among People in Their 20s and 30s
Nine out of ten people in South Korea were found to be viewers of online video services (OTT).
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency published this year's "Content Usage Behavior Survey" and "OTT Usage Behavior Survey" reports on the 20th. The results were obtained through face-to-face interviews with 5,033 people aged 10 and older nationwide over eight weeks starting in June.
According to the survey, the most used content by South Koreans is OTT (89.3%). The usage rate was over 90% among all age groups under their 50s. Music (65.3%), animation (22.4%), comics and webtoons (19.1%), and character purchases (8.6%) followed in order.
The most frequently accessed OTT platform was YouTube, with 84.9% of respondents watching it. Among them, 14.6% used premium subscription plans, with a high proportion in their 20s (27.6%) and 30s (28.3%).
Due to factors such as the contract for paid and wireless broadcasting rights between TVING and KBO, 15.4% of users accessed paid OTT services. A significant portion of these users were in their 30s (30.6%) and male (75.8%).
Meanwhile, people in their 20s showed higher usage rates than other age groups for OTT (99.6%), comics and webtoons (50.3%), and music (80.1%). Teenagers recorded high usage rates for animation (50.4%) and character purchases (19.4%).
Among animation users, 51% also used comics and webtoons. Additionally, 21.7% of comics and webtoon users and 24.8% of animation users reported purchasing characters.
Further detailed information can be found on the Korea Creative Content Agency's website.
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