SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment) recently announced the sales status and future response plans for the ‘Aurora Ping Castle House,’ which is currently experiencing a shortage.
SAMG Entertainment stated that it will resume selling some quantities of the ‘Aurora Ping Castle House’ product, which is sold out across all online and offline channels, on its official platform ‘Emotion Castle’ from the late afternoon of the 20th.
Along with this, they also announced plans to supply additional new stock to major domestic large supermarkets and traditional offline stores by this weekend.
A SAMG Entertainment official explained the current situation, saying, “The popularity of the legendary Ping ‘Aurora Ping’ this season is considerable, and all the fourth batch of reproduction stock has been sold out. The additional production products that were urgently brought forward for January and sold on the 16th and 17th were also sold out within a day.”
The legendary Tiny Ping ‘Aurora Ping,’ the main character of the sold-out ‘Aurora Ping Castle House,’ has only briefly appeared in the currently airing animation series ‘Shooting Star Catch! Tiny Ping.’ Nevertheless, ‘Aurora Ping Castle House,’ ‘Aurora Ping,’ and ‘Shooting Star Fact’ are competing for the top 1 and 2 spots in popular search rankings on major portal sites, recording higher search volumes than general keywords such as ‘kids padding’ and ‘kids long padding,’ gaining sensational popularity.
A SAMG Entertainment official said, “The products related to this season’s legendary Tiny Ping ‘Aurora Ping’ were pre-released at customer request. Although the regular production volume was produced as planned, the popularity of Tiny Ping characters overall has increased after the movie’s success, and supply is unable to keep up with the expected demand.”
In addition, besides the ‘Aurora Ping Castle House,’ which has recently been resold on some online channels following the sell-out frenzy, major products related to ‘Shooting Star Catch! Tiny Ping,’ which has been airing since last October, are also experiencing shortages.
Kim Youngbong, Director of Sales at SAMG Entertainment, said, “This supply volume was urgently brought forward from next year’s release volume to meet the explosive increase in demand, so it will be difficult to immediately respond to all demand. Products related to characters appearing in ‘Shooting Star Catch! Tiny Ping,’ such as Hatchuping, Kkangchongping, and Dingdongping, as well as major MD products like Shooting Star Fact and Star Heart Beam, were additionally released by advancing the restocking period after initial sell-outs. We will take measures to actively respond to customer demand in preparation for the year-end holidays and Lunar New Year holidays.”
Furthermore, he added, “To prevent resale incidents occurring on some online channels, we are limiting the purchase of ‘Aurora Ping Castle House’ products to one per account on our official online store. Since these products are for children, we sincerely ask for restraint in resale.”
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