GS25, Seasonal Strawberries Buffet Spread..."Expanding Differentiated Products"

Showcasing Strawberry-Based Desserts and Alcoholic Beverages
Integrated Operation with GS The Fresh... Smooth Raw Material Supply

Convenience store GS25 announced on the 20th that it has expanded its differentiated product lineup using strawberries, the representative seasonal fruit of winter.

This year, under the concept of a ‘Strawberry Buffet,’ GS25 is offering products across various categories, from fresh strawberries to desserts and alcoholic beverages. The aim is to allow customers to enjoy the queen of winter fruits, strawberries, in various combinations at reasonable prices at their neighborhood convenience store.

A model is posing while holding Bunny Gongju Strawberry Fresh Cream Rice Cake and Tintintinkle Strawberry Marshmallow Cake at GS25. Provided by GS25.

First, GS25’s fresh food private brand, Sinsun Special City, has sequentially launched five types of fresh strawberries since mid-November: ▲One Meal Strawberry 250g ▲Freshly Harvested Strawberry 500g ▲Strawberry One Pack 500g ▲Honghee Strawberry 400g ▲Kingsberry 500g.

Despite abnormal temperatures causing a golden strawberry phenomenon in recent years, GS25 has been maintaining a stable supply of strawberries through an integrated operation system with the supermarket GS The Fresh and the MD organization. The fruit specialist MD signs advance purchase contracts with strawberry farms at production sites to proactively secure strawberries with excellent sweetness for sale.

GS25 also offers various strawberry dessert products such as sandwiches, cakes, macarons, rice cakes, and bread. These include ▲Bunny Gongju Strawberry Ddeung Macaron ▲Bunny Gongju Strawberry Fresh Cream Rice Cake ▲Tintin Tinkle Strawberry Marshmallow Cake ▲Tintin Tinkle Strawberry Sandwich ▲Strawberry Turtle Bread.

The two Bunny Gongju products are the result of collaboration between GS25 and a domestic small and medium-sized content company. GS25 previously participated as a platform company in the ‘2024 IP Licensing Build-up’ program, supporting corporate growth and character IP development. The two companies judged that Bunny Gongju, a cute pink rabbit character, would pair well with strawberry desserts and thus released collaborative products.

GS25 is also introducing strawberry Makgeolli made by grinding high-sweetness domestic strawberries. This Makgeolli is produced by the famous brewery ‘Seongsu Brewery’ located in Jeollabuk-do, using only newly harvested Sindongjin rice. Fresh domestic strawberries are generously ground into the raw Makgeolli. On the 26th, GS25 plans to launch the ‘Kingsberry Cupcake,’ made with the overwhelmingly large and fleshy ‘Kingsberry’ strawberries.

Choi Wonpil, GS Retail’s dessert MD, said, “As strawberry prices have surged, we have expanded the related product lineup so customers can enjoy strawberries in diverse ways at reasonable prices. We will continue to introduce differentiated products that align with the latest trends.”