'Paris Baguette Cake' Featured at Christmas Tree Lighting Ceremony in New York, USA

Live Broadcast of Rockefeller Center Event Across the U.S.
Introducing and Tasting Holiday Red Velvet Cake and More

Paris Baguette cakes appeared at the Christmas tree lighting ceremony at Rockefeller Center in New York, USA. This scene was broadcast live on NBC in the United States.

The 'Rockefeller Center Christmas Tree Lighting Ceremony' is an event that marks the official start of the Christmas season in the United States and has been held annually since 1959. Many New Yorkers and tourists from around the world watch the event, which is broadcast live across the United States, making it a representative winter event in New York. A large tree and dazzling lights are lit in front of the Rockefeller Center building, creating a beautiful scene from early December to mid-January.

NBC tree lighting ceremony broadcast video capture. SPC

This year, a huge tree approximately 22 meters tall and 13 meters in diameter was installed in front of Rockefeller Center. The tree was decorated with more than 50,000 LED lights and 3 million crystals. The lighting ceremony was broadcast by NBC on the evening of the 4th (local time).

During this live broadcast, Paris Baguette’s holiday season cakes introduced to the U.S. market this winter were showcased. Against the backdrop of the Rockefeller Center tree, hosts on the stage set up at the site introduced and tasted signature products such as the ▲Holiday Red Velvet Cake ▲Penguin Pond Chocolate Cake ▲B?che de No?l Cake. Scenes of children experiencing holiday cake making with the help of Paris Baguette’s U.S. R&D and marketing team staff were also featured.

The hosts praised the cute decorations and designs of Paris Baguette cakes. Comments included, “The cream part is not overwhelming, so you won’t get tired even after eating several slices.”

CBS Drew Barrymore Show broadcast video capture. SPC

On the 12th, Paris Baguette also showcased Christmas cakes on CBS’s ‘Drew Barrymore Show,’ hosted by the famous American actress Drew Barrymore. In addition, during the Christmas season, Paris Baguette plans to actively promote its cake products in the U.S. market through advertisements on the famous Times Square electronic billboards in New York and various media outlets. Last year, Paris Baguette actively promoted its brand and cake products in the U.S. through various broadcasts including NBC and FOX, as well as the Times Square electronic billboards. Paris Baguette’s Christmas season sales in the U.S. increased by about 30% compared to the previous year.

An SPC Group official said, “We will make further efforts to ensure that Paris Baguette becomes a brand that represents the Christmas season not only in Korea but also worldwide.”