GS25 Launches 3,000 Won Sunscreen... "Expanding Cost-Effective Cosmetics"

Launch of 6 Individually Packaged Cosmetics
All Products Priced at an Ultra-Affordable 3,000 Won

GS25 announced on the 18th that it is launching six types of cosmetics priced in the 3,000 KRW range and starting a project to expand cost-effective cosmetics. This decision comes from the judgment that more consumers will seek value-for-money products as the trend of rational consumption spreads in the era of high inflation.

On the 11th of this month, GS25 introduced ‘Scinic Moisture Tone-Up Sun Cream,’ ‘Scinic Hyal Spicule 150 Shots,’ and ‘It’s B Ray Shot 100.’ On the 25th, it will release ‘Isntree Onion Fresh Gel Cream,’ ‘Isntree Hyaluronic Watery Sun Cream,’ and ‘Isntree Onion Fresh Cleansing Foam.’ These are basic cosmetics such as sun cream, serum, and moisturizing cream, which are most commonly used by people of all ages and genders.

The six cosmetics launched this month are individually packaged based on a single use amount (2mL). All are sold as a set of six for 3,000 KRW. This makes it easy to purchase without burden, whether you usually do not carry sun cream or moisturizing products or when traveling.

GS25 plans to sequentially introduce differentiated products focusing on affordable prices, high quality, small quantities, and convenience across the entire beauty range, from basic cosmetics to color cosmetics.

Ryu Juhee, MD of the GS25 Life Living Team, said, “We started the cost-effective cosmetics expansion project reflecting customers’ rational and smart consumption needs. We will continue to build a cost-effective beauty lineup so that GS25 can establish itself as the most practical and accessible beauty platform in daily life.”