Idea Generation for Content Development of Yeoju Ceramic Festival
The Gyeonggi Yeoju Ceramic Business Cooperative (Chairman Pi Jaeseong, hereinafter referred to as Yeoju Ceramic Cooperative) announced on the 16th that it attended the 2024 Craft Trend Fair and Home Table Deco Fair held at COEX in Seoul on the 12th.
Members of the Yeoju Ceramic Business Cooperative are taking a commemorative photo after attending the 2024 Craft Trend Fair and Home Table Deco Fair held at COEX in Seoul on the 12th. Provided by Yeoju City
About 20 cooperative members participated in this visit, which aimed to develop content for the 37th Yeoju Ceramic Festival to be held in 2025 and to discover ideas that could help create sales spaces.
Celebrating its 19th year this year, the Craft Trend Fair is the largest domestic craft exhibition hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Craft & Design Foundation, where domestic and international craft artists and organizations showcase their latest works and technologies.
The Home Table Deco Fair is a living specialized exhibition presenting interior trends and premium home styling. This year, it was held together with the Gyeonggi Ceramic Fair, allowing visitors to experience a variety of fields from living brands to ceramics and craft arts all in one place.
The Yeoju Ceramic Cooperative visited six booths of Yeoju ceramic companies participating in the fair, including the joint brand ‘Nanal,’ to offer encouragement. They also reviewed cases of product development reflecting the latest trends and the evolving movements of modern ceramics, and exchanged opinions on collaboration methods that can integrate various craft fields and lifestyles. Additionally, efforts were made to discover ideas for event space creation and content composition to enhance the quality of the Yeoju Ceramic Festival.
Pi Jaeseong, chairman of the Yeoju Ceramic Cooperative, said, “It was a great opportunity to experience works from various craft and living fields,” and added, “It was very helpful in developing innovative products that blend tradition and modernity, as well as in composing festival content that reflects artistic value and trends.”
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