After Adoer Breakup Declaration, New Account... 'Instagram Frenzy'
Former Adoer CEO Min Hee-jin Leaves 'Likes', Drawing Attention
The group NewJeans has launched an Instagram account called ‘jeanzforfree’ and resumed communication with fans that had been paused. The account garnered attention by reaching 2.4 million followers within just one day of opening, and the members are sharing various content to create a special connection with their fans.
On the 14th, the NewJeans members announced good news for fans as their first post upon opening the account. They revealed through stories that they prepaid for food such as gimbap, drinks, coffee, and samgyetang for fans who participated in the presidential impeachment candlelight rally held in Yeouido that day. Emphasizing their bond with the fandom ‘Bunnies,’ they received great responses from fans.
Minji expressed excitement in the post caption, saying, “I’ve been waiting for this day,” while Danielle welcomed the connection with fans with the message, “Missed this like crazy.” Hanni caught fans’ attention by showing a witty side in her story with the question, “Can we handle our Instagram?”
Within one day of opening the account, NewJeans actively communicated with fans by uploading four posts and twelve stories. Minji shared a personal photo along with a meaningful message, and Hanni posted playful photos taken on an airplane. Fans were able to enjoy new sides of the members that they had not seen before.
Earlier, on the 28th of last month, NewJeans announced the termination of their exclusive contract with ADOR through an emergency press conference, marking the start of their independent activities. Although ADOR filed a lawsuit to confirm the validity of the exclusive contract, signaling a legal dispute, NewJeans has remained unfazed and continued with their scheduled activities. Recently, they appeared as guests at the Japan duo YOASOBI’s concert in Korea, and even without officially using the name ‘NewJeans,’ the members have continued to maintain contact with their fans.
The ‘jeanzforfree’ account they established has become more than just a promotional tool; it serves as a platform where the members directly communicate with their fans. This is interpreted as NewJeans continuously strengthening their relationship with their fandom and exploring new possibilities amid their independent path following the split from ADOR.
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