Use of Photo Featuring Mrs. Jill Biden
Donald Trump, the President-elect of the United States, appeared in an advertisement for a perfume modeled after himself. The ad poster attracted attention as it featured Jill Biden, the wife of U.S. President Joe Biden, together with him.
On the 8th (local time), Trump posted on his social media (SNS) promoting the purchase of his new perfume called "Fight Fight Fight." The word "Fight" refers to the phrase he shouted three times while clenching his fist at his supporters after being shot in the ear during an assassination attempt at an outdoor rally on July 13.
Trump President-elect Perfume Advertisement. At the bottom, the phrase "Even your enemies cannot refuse" is displayed. Screenshot from Trump President-elect's SNS.
He explained the reason for naming the perfume "Fight" as "a symbol of victory" and praised it as "a great Christmas gift for families."
The advertisement poster featured a photo of Trump and Jill Biden together. The photo is presumed to have been taken at the reopening ceremony of Notre-Dame Cathedral in Paris, France.
Trump's winning candidate's 'Fight Fight Fight' men's cologne (left) and women's cologne. Official website screenshot
Trump was invited to the cathedral reopening event the day before, and according to the U.S. political media outlet The Hill, before Brigitte Macron, the First Lady of France, took her seat, Trump briefly greeted Jill Biden. At the bottom of the photo, alongside the actual image of the perfume product, the phrase "A scent even your enemies can't resist" was also displayed.
The "Fight Fight Fight" perfume is sold in two types: men's cologne and women's perfume. Although the bottle shapes differ, the price is the same at $199 (approximately 284,000 KRW) per bottle.
Meanwhile, before the presidential election, Trump had also raised funds by selling various goods such as Bibles, shoes, and luxury watches. He also stirred controversy by selling merchandise like T-shirts and glass cups featuring his mugshot taken at the detention center.
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