I Will Share the Secret to Making My Store 'Search Term No.1'... Gyeongbuk Culture and Tourism Corporation, Online Marketing Special Lecture

Recruiting 100 Food and Beverage Workers

Andong City and the Gyeongbuk Culture and Tourism Corporation (President Kim Nam-il) will hold the ‘2024 Gyeongbuk Northern Region Tourism Business Capacity Building Special Lecture’ on the 11th for food and beverage workers of tourism businesses in the northern Gyeongbuk area as part of the Tourism Hub City Development Project.

This event was planned to enhance the digital marketing competitiveness of local tourism businesses in line with the rapidly growing online marketing trends since COVID-19.

The theme of this special lecture is ‘Make My Store the No. 1 Search Term,’ introducing various SNS marketing techniques that tourism businesses can practically use. The lecture will cover key elements of online marketing such as effective content planning, platform-specific optimization strategies, influencer marketing, and advertising utilization methods. Through this, tourism businesses are expected to learn practical ways to achieve high exposure and customer inflow on their online channels.

The lecture will be held on the 11th from 2 PM to 4 PM at the Grand Hall (Annex 1st floor) of Andong Grand Hotel. It will be conducted for 100 food and beverage workers from tourism businesses in 11 cities and counties in the northern Gyeongbuk region, with participants recruited on a first-come, first-served basis.

President Kim Nam-il said, “This special lecture was prepared so that local tourism businesses can effectively use digital channels such as SNS to promote their brands and products and attract customers,” adding, “We expect tourism businesses to gain practical online marketing know-how through this opportunity.”