NBTE, the operator of Korea's No.1 offerwall network 'Adison,' accelerates solution differentiation by registering two new technology patents.
NBTE recently announced on the 6th that it has completed the registration of two new patents related to offerwalls: △Offerwall Banner Provision Method and System △Method and System for Maximizing Efficiency through User Advertising Sharing Activities, once again proving its leading technology in the domestic rewarded advertising platform market.
The newly registered △Offerwall Banner Provision Method and System patent technology promotes specific ad consumption and reduces user ad fatigue. It can be utilized for individual ad boosting to meet the demands of large advertisers and moment-focused advertisers. The other patent technology, △Method and System for Maximizing Efficiency through User Advertising Sharing Activities, is a technology that maximizes ad consumption by reducing inflow loss through activating ad sharing, with the advantage of minimizing side effects such as cherry-picking prevention.
The company expects that these patents, combined with NBTE's unique existing technology, will maximize advertising participation efficiency and also enhance user experience.
NBTE has solidified its position as Korea's No.1 offerwall network operator over the past several years by contributing to increased ad participation rates and maximizing partner revenues through unique advertising provision methods such as image recognition ad products and gift offerwalls. In addition, NBTE has led continuous advancement in the offerwall solution market with patent applications supporting various rewards and ad formats including multi-rewards, bonus rewards, group missions, video ads, and multiple ad material rolling. Including the newly registered patents, NBTE currently holds a total of 17 patents related to offerwall technologies.
A company representative stated, “Since differentiated advertising technologies and customized solutions provided to partners and advertisers directly lead to the company’s performance and profit maximization, we are constantly striving to advance technology and set industry standards. This new technology patent will further strengthen the competitiveness of the offerwall platform as an industry-leading operator in the market and act as an additional mechanism to deliver more efficient outputs to our partners.”
Adison, the offerwall network operated by NBTE, has firmly maintained its No.1 market share position in Korea by setting record-high annual revenues since its service launch in October 2018. In Korea, more than 50 leading platforms across various industries, including Naver Webtoon, Naver Pay, Toss, Baedal Minjok, and BC Paybook, continue to maintain partnership agreements with Adison.
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