About 8.3 Million Views on Posts from 7 Channels
Employees of the New Media Team in charge of social network services at Seosan City Public Relations Office. From the left, Team Leader Park Mihwa, Park Haeun, Lee Yeonsu, and Officer Gaul. /Seosan City
The social network services operated by Seosan City, Chungnam Province, are actively satisfying citizens' right to know and achieving high user satisfaction.
The city announced on the 5th that, according to a satisfaction survey on its seven official social network service channels?including its official blog, Facebook, Instagram, and KakaoTalk channel?98% of users reported being satisfied.
In addition, as of October this year, the number of views on posts published on the city’s seven channels reached approximately 8.3 million, an increase of about 800,000 compared to October last year.
From November 1 to 15, the city conducted a satisfaction survey through each social network service channel over a 15-day period to seek areas for future improvement based on user feedback.
As a result, a total of 1,618 people participated in the survey, and approximately 98% of respondents?1,591 people?expressed satisfaction. The city evaluated this as the outcome of its efforts to promote municipal administration and fulfill citizens’ right to know.
The city has been striving to deliver accurate information based on facts, share vivid city news through on-site coverage, and diversify demand-tailored content through its social network services.
To ensure accurate publicity for various municipal projects and current issues, the city designated a social network service manager in each department and formed a promotional leader group together with 35 members of the Seosan SNS Supporters. They also strengthened their internal promotional capabilities through training.
Additionally, for major festivals or events, city employees visited the sites themselves to take photos and videos, which were then used to create posts that provided vivid information to citizens.
In particular, since February this year, the city has introduced foreign language card news, posting once a week, to deliver key municipal information to the increasing number of multicultural families and foreigners residing in the area.
In addition to informative updates on municipal affairs, the Seosan dialect card news, which focuses on entertaining content, is posted twice a month to provide citizens with a sense of nostalgia and warmth.
Furthermore, the city has produced concise card news on various topics such as basic municipal status, transportation, and integrity. It also operates the ‘Weekly Toktok’ summary of major weekly news, combining online and offline promotional efforts.
Kim Deokje, Seosan City’s public relations officer, stated, “We will enhance citizens’ right to know through accurate and prompt municipal publicity via various social network services,” and added, “Based on this satisfaction survey, we will identify issues and improvement measures to provide news that naturally integrates into citizens’ daily lives.”
Meanwhile, based on the satisfaction survey, the city plans to strengthen collaboration with the Seosan Travel channel next year to promote major tourist attractions in the area and pursue training to actively utilize short-form content.
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