"Daiso Faces Another Sold-Out Frenzy"... What Is This Cosmetic That Has Already Sold 100,000 Units?

CNP Bio OT-D Spot Calming Gel
100,000 Units Sold in Three Months at an Affordable Price

Recently, amid the impact of high inflation, Daiso, known for offering products at more reasonable prices, has seen a series of 'sold-out craze items,' and this time, a 'craze item' has emerged in cosmetics.

According to the distribution industry on the 1st, LG Household & Health Care launched the 'CNP Bye od-td Spot Calming Gel' as a Daiso-exclusive product last September, and as of the end of last month, cumulative sales exceeded 100,000 units. The CNP Bye od-td Spot Calming Gel is a product that soothes troubled areas caused by dead skin cells, sebum, and dryness, and the Daiso-exclusive version is sold for 5,000 won.

This product gained popularity through word of mouth among consumers and was selected as a 'Daiso Mall social networking service (SNS) hot item' within a month of its launch. In particular, a famous beauty influencer mentioned it as a 'recommended item for skin trouble management,' which led to a surge in sales. The influencer praised it on YouTube, saying, "Why is this at Daiso?" and added, "I was going to avoid recommending it if the feel or effect was different, but the effect is exactly the same." The influencer also said, "This was a cheat key product for my nodular acne, and since it can be bought for 5,000 won, I stocked up on four." The Daiso-exclusive product contains 10 ml, which is 5 ml less than the original, but it is 17,000 won cheaper.

Since around the end of October, both online and offline sales have been sold out continuously. On the Daiso online mall, there is a purchase limit of three units per person, but additional stock sells out in the blink of an eye. At one point, the number of people who signed up for restock alerts on the Daiso online mall exceeded 14,000. Stories of 'successful purchases' and 'purchase tips' are even being shared on online communities.

A representative of the brand stated, "It seems that products with reasonable prices and definite efficacy are receiving high interest from customers," adding, "We plan to continuously introduce products tailored to the trends of the cosmetics market and the characteristics of the channels."