Wonju City Wins Grand Prize in Tourism Brand Category for 'Satongpaldal Wonju'

On the 29th, at the Korea Public Brand Ambassador Award Ceremony
"Contributing to Reducing Psychological Distance and Revitalizing Tourism"

Wonju City, Gangwon Special Self-Governing Province (Mayor Won Kang-su), announced on the 29th that it won the 'Grand Prize in the Local Government Tourism Brand Category' at the 2nd Korea Public Brand Awards ceremony held at the Jamsil Advertising and Culture Hall in Seoul.

Officials are taking a commemorative photo after Wonju City, Gangwon Special Self-Governing Province, won the "Grand Prize in the Local Government Tourism Brand Category" at the 2nd Korea Public Brand Awards ceremony held on the 29th at the Jamsil Advertising Culture Hall in Seoul. Photo by Wonju City Hall

The 'Korea Public Brand Awards,' hosted by the Korea Public Brand Promotion Agency under the Ministry of Trade, Industry and Energy, is a contest targeting various institutions and organizations striving to enhance public value, including local governments, central government ministries, public institutions, public enterprises, and private companies.

Wonju City submitted video content branding Wonju's unique advantage of easy accessibility from anywhere in the country under the theme 'Satongpaldal Wonju' (meaning 'well-connected Wonju'), including "Long-Di Does Not Exist," "Today is Our Wedding Anniversary While Living Frenziedly," and "Better Life Wonju," as well as highway roadside billboard advertising messages such as "Wonju, Just Wait 10 Minutes" and "Closer Wonju."

Recognized for alleviating the psychological distance toward Wonju and contributing to the continuous increase in tourists, Wonju was honored with the grand prize in the local government tourism brand category.

A Wonju City official stated, "We will continue to actively promote Wonju’s brand image as the closest city to the metropolitan area and serve as a driving force toward becoming an 'economic city Wonju' and a 'more and more charming Wonju.'"