"Year-End Anniversary Preparations Here" Shinsegae Department Store Offers Discounts on Tableware, Furniture, and Lighting

Gangnam Branch Hosts 'Villeroy & Boch' Pop-up Store

Shinsegae Department Store announced on the 29th that it will present various events and special-priced products for the year-end holiday season.

Targeting customers who want to refresh their home atmosphere with various ornaments or lighting, as well as those preparing special holiday tableware for year-end party tables.

First, on the 9th floor of the main building at the Gangnam branch, a special year-end pop-up store of one of the representative tableware brands, ‘Villeroy & Boch,’ will be operated until December 12th. This pop-up store, prepared with a cabin concept that evokes the Christmas and year-end atmosphere, offers Villeroy & Boch’s best products at special prices. Representative products include the ‘Toy Delight Flat Plate (1P, 29cm)’ for 48,000 KRW, ‘Toy Delight Salad Plate (1P, 24cm)’ for 39,000 KRW, and ‘Toy Delight Bread & Butter Plate (1P, 17cm)’ for 33,000 KRW.

Additionally, on December 3rd at 8 PM, Shinsegae Department Store’s application (app) will host a Christmas edition Shinbaek Live, where customers can purchase Villeroy & Boch products at the lowest prices. During the broadcast, an additional 10% discount will be applied for greater benefits.

At the main branch, a holiday gift pop-up market will be held, showcasing special products related to Christmas. The pop-up store, operating until the end of the year on the 4th floor of the new building, offers a variety of items including Christmas ornaments, accessories, and gifts. Representative products include a ‘Tree’ for 70,000 KRW, ‘Crimson Tree Music Box’ for 67,000 KRW, ‘Analog TV Music Box’ for 42,000 KRW, and a ‘Dancing Santa Doll’ for 26,900 KRW.

In the basement level 1 Ground Market of the new building, a unique Christmas memory can be created with a hip street-style photo booth ‘BYTP’ and distinctive concept photo booths such as a vintage elevator and subway booth. An event introducing popular furniture, lighting, and kitchenware at special prices is also prepared.

‘Light Now,’ a curated shop showcasing original lighting from world-renowned designers and trendy domestic lighting, will hold a customer appreciation sale until December 8th.

Representative products include Louis Poulsen’s ‘Panthella 320 Table’ at 1,500,000 KRW (brass metallizing), Louis Poulsen’s ‘PH80 Floor Lamp’ at 1,870,000 KRW (black color), and Flos’s ‘Frisbee Chrome Lamp,’ which can be reserved at a 10% discounted price. The product arrival date is scheduled for January next year.

Lee Eun-young, Executive Director in charge of Lifestyle at Shinsegae Department Store, said, “We are presenting various events and products that allow customers to fully feel the Christmas and year-end to New Year’s atmosphere,” adding, “We hope customers create a happy Christmas and year-end atmosphere with various items at Shinsegae Department Store.”