Coway announced on the 29th that it has swept the triple crown in the environmental home appliances category by winning first place in the water purifier, air purifier, and bidet sectors in the ‘2024 Korea Highest Brand’ survey announced by brand value evaluation company Brandstock.
The ‘Korea Highest Brand’ is a system that selects brands that have achieved excellent business performance through systematic brand management, based on a brand evaluation model jointly developed by Brandstock and Yonsei University Business Research Institute. It evaluates brand preference, purchase likelihood, differentiation, trend leadership, and value innovation.
With this award, Coway secured ▲18 consecutive years of first place in the water purifier category ▲8 consecutive years of first place in the air purifier category ▲8 consecutive years of first place in the bidet category. Coway received positive evaluations for enhancing brand competitiveness by introducing environmental home appliance products equipped with innovative technologies such as the ‘Icon Water Purifier’ series and the premium environmental home appliance ‘Noble.’
In the water purifier category, the Icon series, which surpassed cumulative sales of 1 million units due to its ultra-compact size and excellent hygiene, received high praise. In the air purifier category, the Noble Air Purifier 2, featuring a luxurious design and enhanced filter performance, was well received. In the bidet category, the Lululu Double Care Bidet, which excels in ease of hygiene management, garnered positive evaluations.
A Coway representative stated, “By prioritizing customer value and providing innovative products and differentiated services, we have established ourselves as a leading company in environmental home appliances. We will continue to introduce products and services that contribute to customers’ lifestyles and elevate our status as a prestigious environmental home appliance brand.”
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