The Naturalchae Food Farm Center in Gwangju-si, Gyeonggi Province, surpassed 1 billion KRW in sales just over five months after opening.
According to the city on the 28th, the Food Farm Center recorded a cumulative 47,000 visitors (an average of 340 visitors per day, with sales of 7.2 million KRW), achieving over 1,200 consumer memberships and continuing its upward sales trend.
The Gwangju-si Naturalchae Food Farm Center began its temporary opening on June 19 and officially opened on July 2.
The direct sales store operates from 10 a.m. to 8 p.m. every day except Mondays (closed), and in addition to agricultural products and processed foods, it also houses a caf? and a farm restaurant as rest facilities, receiving great response from local residents.
In particular, together with Gwangju-si’s integrated agricultural brand ‘Naturalchae,’ it promotes local agricultural products and plays a significant role in informing people of all ages about the excellence of local produce, establishing itself as a landmark of Gwangju-si agriculture and a space for urban-rural coexistence.
Gwangju-si is accelerating farmers’ income improvement through various direct transaction events such as promotional events and the ‘Kimjang Season Pickled Napa Cabbage Sales Event,’ and is actively engaged in ensuring safe agricultural products by conducting residual pesticide inspections and supporting facilities such as greenhouses and cold storage.
Mayor Bang Se-hwan said, “The secret to the continuous sales increase is consumers’ trust in fresh and safe agricultural products and the efforts of local producers who are responsible for supplying local food despite difficult climate conditions,” adding, “Through the Gwangju-si Naturalchae Food Farm Center, we will do our best to support stable sales channels for local farms, increase income, and ensure ongoing meetings between producers and consumers.”
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