January 27, 1:30 PM, Ministry of the Interior and Safety '2024 Public Service Design Performance Sharing Conference' Busan City Self-Sufficiency Innovation Project Ollido My Pride, Olive
Mayor Park Hyung-jun: "We will vigorously implement public service design outcomes next year and do our best to create a 'Busan where citizens are together and all citizens are well.'"
On the 27th at 1:30 PM, Busan City received the Prime Minister's Award at the Ministry of the Interior and Safety’s ‘2024 Public Service Design Performance Sharing Conference’ held at the Government Sejong Complex for the project 'Busan City Self-Sufficiency Innovation Project ALL-LIVE, My Pride, Olive,' which designed self-sufficiency policies together with citizens.
2024 Public Service Design Performance Sharing Contest Prime Minister's Award. Provided by Busan City
‘Public Service Design’ is a policy development model where policy demanders?citizens?and suppliers such as public officials, experts, and service designers collaboratively design demand-centered policies.
The Ministry of the Interior and Safety, after a call for ‘2024 Public Service Design Excellent Projects,’ conducted a first round of document screening and a second round of online and expert evaluations, selecting 11 final projects for the performance sharing conference. On-site presentations and voting determined the final rankings.
Busan City's self-sufficiency innovation project, 'ALL-LIVE, My Pride, Olive,' identified the real issues in self-sufficiency policies and, for the first time nationwide, developed ▲a self-sufficiency job success model ▲a brand (Olive ALL-LIVE) ▲and a virtuous cycle self-sufficiency system called 'Olive Market,' providing effective solutions to long-standing challenges in self-sufficiency projects and receiving excellent evaluations.
▲The ‘Self-Sufficiency Job Success Model’ redefines self-sufficiency workers from welfare recipients to providers of public welfare services, enhancing pride in their work through five specialized public welfare service business models. The branded ▲‘Olive ALL-LIVE’ represents a policy to create a Busan where ‘everyone (ALL) lives well (LIVE),’ rebranding the undervalued image of self-sufficiency projects. ▲‘Olive Market’ is the nation’s first virtuous cycle self-sufficiency market developed to establish a self-sustaining system within self-sufficiency projects without relying on value consumption.
The five business models include post-discharge patient care, hospital accompaniment, care activists, housekeeping support, and meal support.
The virtuous cycle introduces a structure where participants directly produce, consume, and support, forming a cycle of good rewards → good consumption → good benefits.
This signifies a paradigm shift of self-sufficiency projects from simple job support programs to self-sufficiency job projects with ‘appropriate rewards and fulfillment.’
This project was proposed by the ‘Public Service Design Promotion Team (National Design Team)’ composed of 16 diverse stakeholders.
The ‘National Design Team’ includes Kim Dong-hyo, CEO of the service design firm ‘Design Tomorrow,’ researcher Choi Soyoon, Busan Metropolitan Self-Sufficiency Center, Busan Regional Self-Sufficiency Centers, Busan Regional Self-Sufficiency Center Association, Busan Research Institute, self-sufficiency project participants, and service users.
Members actively participated in all stages of the project over six months through field surveys, interviews, benchmarking, and idea meetings.
This achievement is especially significant as it is the first case where a project directly organized and operated by the city’s ‘National Design Team’ was selected as an excellent project and awarded.
Collaboration among related city departments, districts, counties, and private organizations played a major role in achieving this result. Furthermore, active citizen participation was the driving force behind winning the ‘Prime Minister’s Award.’
The city plans to vigorously implement the results of the ‘Self-Sufficiency Innovation Project’ next year to transform the paradigm of self-sufficiency projects and operate the nation’s first virtuous cycle self-sufficiency system. This is expected to greatly contribute to mass job creation, strengthening support for low-income self-reliance, reducing social costs, and revitalizing the local economy.
Mayor Park Hyung-jun stated, “To implement policies that citizens can truly feel by reflecting diverse administrative demands, it is important for citizens and administrative agencies to communicate and create policies together,” adding, “We will vigorously implement the results of public service design next year and do our best to create a ‘Busan where citizens are together and all citizens are well.’”
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