"Samgyeopsal 990 Won"... Homeplus Holds Year-End Sale 'Homeple Chaos'

From the 28th to the 25th of next month, a 4-week event will be held

Homeplus announced on the 27th that it will launch the year-end sale event ‘Homeple Daeran’ for 4 weeks from the 28th of this month to the 25th of next month.

This year, they will specially reveal weekly ‘AI Mega Hot Deal’ items and sell them at super special prices. AI Mega Hot Deal is an event that analyzes sales data from the past two years to recommend products that customers frequently purchase at year-end, and Homeplus invests in pricing to offer these products at super special prices or half price.

The first week’s event runs from the 28th of this month to the 1st of next month. During this period, the AI Mega Hot Deal offers Homeplus’s representative popular product, Canadian ‘Bomeokdwae (barley-fed pork) pork belly and neck meat’ at only 990 KRW per 100g in stores. To allow as many customers as possible to purchase the product, 80 tons have been prepared over 4 days, and each customer can buy up to 2kg. If you purchase 2kg of Bomeokdwae, the total price is 19,800 KRW, which is less than 20,000 KRW.

Strawberries are also prepared at super special prices. ‘10 Brix Fresh Strawberries (500g)’ are sold for 11,990 KRW when paying with event cards. Compared to the current retail price of strawberries, which is in the high 10,000 KRW range for a 500g pack, this is a cheaper price. These are freshly harvested strawberries this year that have absorbed the most nutrients from the soil, making them sweet and tangy with excellent taste. After close consultations with strawberry farms in Nonsan, Jinju, and the Jirisan area around Sancheong and Namwon, which have received high customer praise for their excellent quality, about 80 tons of stock have been secured for 4 days.

Additionally, all items of ‘Nonghyup Safe Hanwoo Grilled Meat’ are sold at half price when paying with event cards in stores. Customers who purchase Hanwoo worth more than 50,000 KRW on weekends will receive a ‘Himalayan Pink Salt Grinder’ as a first-come, first-served gift. Daeran 30 eggs can also be purchased for only 5,990 KRW. From the 28th to the 4th, ‘Hira Norwegian Fresh Salmon’ for grilling and sashimi will be offered at a 50% discount as a special price for MyHomeplus members.

To ensure customers feel the price benefits on every product they choose, over 2,500 items across all food categories will be offered as buy-one-get-one-free or up to 50% off. From the 28th of this month to the 4th of next month, about 10 types of tofu and 10 types of frozen dumplings can be purchased as buy-one-get-one-free. From the 28th to the 1st, among about 30 types of snacks, if you buy 10, you get 5 free for a total of 10,000 KRW, and about 60 types of bagged ramen are sold 3 for 9,900 KRW, among other diverse events.

A warehouse clearance sale will also be held, offering up to 70% discounts on over 7,000 products including liquor, toys, electronics, and clothing. You can find high-end whiskey, Grand Cru first-class wines, as well as about 600 types of liquor including liqueurs, brandy, and traditional liquors at unprecedented prices. Over 700 types of toys, 7 types of Dyson products, about 100 automotive supplies, about 100 airtight and storage containers, and various clothing items can also be purchased at up to 70% discount.

Starting from this Homeple Daeran, Homeplus has actively incorporated AI into its online platform by launching the ‘AI For U’ page. This is an advanced personalized product recommendation page. By analyzing customer characteristics and interests, it suggests products, improving shopping speed and convenience. For example, when a woman in her 30s living in Gayang-dong uses Homeplus online, the next time she logs in, she will see ‘Gayang Branch Popular Products for Women in Their 30s’ or AI will infer and recommend products she might be interested in.

Kim Sang-jin, Head of Trade Marketing at Homeplus, said, “AI selects the perfect taste and price right now to support customers’ worry-free shopping,” and added, “We hope everyone has a warm and happy December through ‘Homeple Daeran,’ which is establishing itself as Korea’s representative year-end sale.”