Ulleung-gun's City Brand 'Emerald Ulleungdo' Wins Silver Award at Good Design Awards

The city brand of Ulleung-gun, Gyeongbuk, ‘Emerald Ulleungdo’ won the Minister of SMEs and Startups Award (Silver Prize) at the 2024 Good Design Award on the 15th.

The city brand of Ulleung-gun, 'Emerald Ulleungdo,' won the Silver Award at the Good Design Awards. Photo by Ulleung-gun

The Good Design Award is the most prestigious design award ceremony in Korea, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. It comprehensively reviews and evaluates various factors such as product design, appearance, and economic feasibility, awarding the ‘Good Design Mark’ to designs recognized for excellence.

Among a total of 1,056 entries in the 2024 Good Design Award, 80 designs were selected. The Grand Prize went to LSMtron’s agricultural tractor, the Gold Prize to LG Electronics’ transparent OLED modular signage, and the Silver Prize to Emerald Ulleungdo and Daelim Trading’s palette.

Nam Han-kwon, the county governor, said, “With the belief that the most beautiful is global, we developed the city brand by embodying Ulleungdo’s greatest features, such as the emerald-colored sea and the primeval forest, a unique natural environment. We will continue to introduce various media, advertisements, and products to achieve natural promotion and globalize the brand.”