Nongshim Selects Edward Lee as Advertising Model for 'Shin Ramyun Tumba'

Nongshim announced on the 26th that it has selected Chef Edward Lee, who gained attention by appearing on the Netflix cooking survival program 'Black and White Chefs: Culinary Class War,' as the model for Shin Ramyun Tumba and will unveil a new advertisement.

The commercial, set to be released in early December, features Chef Edward Lee introducing the unique spicy and creamy taste of Shin Ramyun Tumba and sharing his own special recipe to enjoy Shin Ramyun Tumba even more deliciously in an interview format.

Edward Lee said, "Shin Ramyun is a dish that maintains the core of Korean spiciness while continuously evolving and offering a delicious life. I hope people enjoy Shin Ramyun Tumba, a creamy reinterpretation of Shin Ramyun, and create joyful memories."

A Nongshim representative stated, "We chose Chef Edward Lee as the model because his original cuisine, which fuses Korean and Western food cultures, and his sincerity toward food shown on Black and White Chefs align with the image of Shin Ramyun Tumba. We will continue to widely promote the charm of Shin Ramyun Tumba, which represents Korea’s spicy flavor and the soft, savory taste loved by people worldwide."