[Click eStock] "Mobidays and CocoDive Drive External Growth"

ResearchAlum predicted on the 25th that the global platform 'CocoDive,' acquired last year by Mobidays, will drive external growth. Along with a positive stock price outlook, it newly presented a target price of 2,850 KRW.

Choi Seonghwan, a researcher at ResearchAlum, explained, "Mobidays established its subsidiary Mobicontentstech in June last year for its IP commerce business," adding, "At the same time, it acquired CocoDive, a comprehensive K-pop content platform, for 30 billion KRW."

He continued, "Founded in 2018, CocoDive has over 1.5 million members across 204 countries," and added, "It has established itself as a global platform selling K-POP albums and goods to overseas fans."

He emphasized, "CocoDive offers a variety of K-pop artist albums and goods not only from four major domestic entertainment companies' artists but also from small and medium-sized labels," and "It actively utilizes social media such as TikTok, Instagram, Facebook, and X to maintain close connections with the global fandom."

Researcher Choi analyzed, "Mobidays is a representative TikTok-related stock," and added, "It was selected as an official partner of TikTok in 2021 and provides advertising agency services." He further emphasized, "It collaborates with major advertisers within the TikTok platform," and "The K-content commerce platform CocoDive recently surpassed 1 million TikTok followers, strengthening communication with the global fandom."