Seasonal Foods and Winter Gear... Retailers Launch Flood of Winter Discount Events

Large Mart and E-commerce On-Off Promotions
Discount Benefits on Products Targeting the Winter Season

As the morning low temperatures drop below freezing and the cold intensifies, the distribution industry has launched winter product discount events. Across both online and offline channels, they are lowering prices and increasing benefits on essential daily items such as seasonal foods, winter clothing, and cold-weather supplies, kicking off a competition to attract customers.

Seasonal delicacies presented by E-Mart. Photo by E-Mart

According to the related industry on the 23rd, Emart is holding the "Early Winter Seasonal Food Festival," offering early winter foods including this year's first winter strawberries at discounted prices until the 28th. At nationwide stores, a 500g pack of Seolhyang strawberries is sold for 17,900 KRW. The company explained that since these strawberries are shipped early in the season, they have the best sweetness and quality throughout the entire season. Along with strawberries, "winter spinach grown in sea breeze (domestic)"?also considered a seasonal food?can be purchased at 2,880 KRW per bunch (about 300g), approximately 27% off the regular price when accumulating Shinsegae points.

In collaboration with the Ministry of Oceans and Fisheries, seasonal seafood such as bagged oysters, domestic fresh mackerel, domestic blue crabs, and Namhaean red scallops are also discounted up to 40% when accumulating Shinsegae points. In addition, ingredients for winter hot pot dishes like shabu-shabu and winter snacks such as steamed buns are offered at discounted prices. Not only food items but also winter heating appliances such as heaters, electric blankets, and heated mats, as well as thermal underwear and winter clothing, are available at up to 30% lower prices.

Lotte Mart Zetaflex Seoul Station Branch Store View. Provided by Lotte Mart

Lotte Mart and Lotte Super are offering discounts on winter foods through the second phase of the customer appreciation festival "Thank You Day Again" until the 27th. This is a two-week discount event celebrating the 45th anniversary of Lotte Shopping, which started on the 14th.

During the event, Lotte Mart offers a 30% discount on "CR Angus beef chuck eye roll and rib meat (each 100g, refrigerated, U.S. origin)" for L.Point members. "Live snow crab (100g, refrigerated, Russian origin)" is available at 4,794 KRW, a 40% discount when paying with event cards. Until the weekend of the 24th, in celebration of kimchi-making season, a large box of oysters (1kg, refrigerated, domestic) is offered at 19,136 KRW, down from the regular price of 29,900 KRW, with additional event card and seafood festival discounts.

Essential winter season products are also discounted. Lotte Mart's private brand (PB) product "Oneul Joeun Heat adult and children's thermal underwear" is sold at 11,130 KRW each with a 30% discount when purchasing two or more. The "Oneul Joeun mink span and sleep homewear" also applies the same discount, available from 9,730 KRW to 17,430 KRW. Electric blankets, winter season appliances, and thermal seat covers are also discounted up to 20%.

Hyundai Department Store is holding a discount event called "Black Week" with various shopping benefits until the 24th at 15 department stores nationwide including the Apgujeong Main Store and Connect Hyundai Busan. Over 300 brands in fashion, living, and sports sectors are participating, offering ▲point promotions ▲special price product exhibitions ▲large-scale discount events by store. Some stores such as Mokdong and Jungdong are holding large discount events. Mokdong Store is hosting a "Contemporary Fashion Exhibition" at the main building's basement 1st floor event hall, offering women's fashion brands like Bokabaka and Palette of J at up to 70% off the original price. Jungdong Store is holding a "National Geographic Winter Outerwear Exhibition" on the 5th floor event hall, showcasing various winter outerwear products.

Coupang Winter 'Kupae Sale'. Provided by Coupang

Additionally, Coupang is conducting a large-scale winter season discount event called "Coupasse (Coupang Fashion Sale)" until the 24th. Over 800 popular brands including Hazzys, Nepa, SPAO, Mind Bridge, and Venus are participating, offering about 30,000 winter season clothing and accessories. Outerwear, knitwear, boots, gloves, and other cold-weather items can be purchased at discounts up to 80%.

Musinsa is also starting its largest annual discount event, "Mujinjang 24 Winter Black Friday," from the 24th. Celebrating its 3rd anniversary, this year's Mujinjang Winter Black Friday features about 4000 brands and approximately 400,000 products at discounts up to 80%. The scale has expanded compared to last year's winter Black Friday event, which involved about 3000 brands.