Shinhan Bank Launches Digital Asset Management Solution 'Lifecycle Design'

Shinhan Bank announced on the 22nd that it has launched a digital asset management solution called ‘Lifecycle Design’ to help customers achieve their asset management goals according to their life cycle.

Shinhan Bank's digital asset management service has evolved through the first-generation ‘Robo-Advisor’, the second-generation ‘MyPort’, and now the third-generation Lifecycle Design. Shinhan Bank began offering public fund portfolios through the first-generation Robo-Advisor, and with the launch of the second-generation MyPort service, it has provided customized portfolios and return management services based on artificial intelligence (AI) analysis of customer data.

The newly introduced third-generation Lifecycle Design service offers financial solutions that comprehensively consider the required fund size, timing of expenditures, and other factors tailored to customer needs. The Lifecycle Design service is conveniently accessible through the mobile banking application ‘Shinhan SOL Bank’. It proposes products that help achieve goals at different times by considering expenditures related to the customer’s life cycle, such as housing funds, education expenses, and retirement funds, as well as the customer’s investment preferences.

In particular, unlike previous asset management services, it comprehensively considers tax-saving products such as ISA and IRP, providing customers with a comprehensive asset management solution rather than just a portfolio for simple asset growth.

A Shinhan Bank representative said, “We developed this Lifecycle Design service to help customers achieve their asset management goals throughout their life cycle by offering a wider variety of financial products,” adding, “We will continue to strive to innovatively improve customers’ asset management experience.”