[Today's New] Emart24, Mindaday Covercat Collaboration Zero Black Tea 2 Types and More

Lotte Wellfood Launches 10 Bakery Menu Items at Baekmidang Featuring Oing Squid and Butter Grilled Chips

On the 22nd, the distribution industry introduced new products. Emart24 is launching two types of zero black tea that can be enjoyed in the colder weather in collaboration with the My Dear Day Covercat character. Lotte Wellfood plans to continue targeting the adult snack market with the release of 'Oing Ojingeorang Butter Grilled Chips.' Additionally, Namyang Dairy Products has newly introduced 10 types of bakery products at its ice cream and coffee brand Baekmidang.

Warm Beverages in Line with the Healthy Pleasure Trend

Two types of Zero Black Tea introduced by Emart24 in collaboration with My Dear Day Coverat characters. Photo by Emart24

Emart24 is launching two types of black tea that can be enjoyed in the rapidly cold weather in collaboration with the My Dear Day Covercat character. The newly introduced products are 'Flat Peach' and 'Grapefruit' black tea beverages. They feature a black tea base with added juice from flat peach and grapefruit. While honey water, red ginseng, Ssanghwa tea, and citron tea have become representative warm beverages, the introduction of these flat peach and grapefruit black tea drinks will expand customer choices, the company explained. In particular, these black tea products are zero-calorie drinks with reduced calories and sugar, aligning with the recent 'healthy pleasure' trend in the beverage market. Emart24 expects these zero warm beverages to be a differentiated option, as zero-calorie products are rare among warm drinks.

Snacks Perfect as Beer Accompaniments

Lotte Wellfood targets the adult snack market with the launch of 'Oing Ojingeorang Butter Grilled Chips'. Photo by Lotte Wellfood

Lotte Wellfood has launched 'Oing Ojingeorang Butter Grilled Chips' to target the adult snack market. This product is a snack that replicates the sweet and savory flavor of butter-grilled squid, which is popular as a beer accompaniment. A Lotte Wellfood representative explained, "This is a snack-style side dish sold at 'Gamak' (store beer) establishments, which have become a trend for light drinking gatherings, and it is available at convenience stores, large supermarkets, and online channels." Lotte Wellfood began intensifying its focus on the adult snack market last September with the release of 'Oing Nogari Chips Cheongyang Mayo Flavor.' The Cheongyang Mayo flavor of Oing Nogari Chips sold over 10 million units within four months of launch and has been selling more than 1 million units monthly this year.

Bakery Items That Pair Well with Ice Cream and Coffee

Namyang Dairy Products offers bakery items such as butter bars and cheesecake, newly introduced by the ice cream and coffee brand Baekmidang. Provided by Namyang Dairy Products

Namyang Dairy Products is introducing new bakery items at its ice cream and coffee brand Baekmidang. The bakery menu includes 10 items such as butter bars and cheesecakes, which go well with ice cream and coffee. Among these, four items are offered using products from the French cheese brand Kiri. Baekmidang is an ice cream and coffee brand established by Namyang Dairy Products in 2014, selling ice cream made with organic milk. To strengthen the competitiveness of the Baekmidang brand, Namyang Dairy Products decided last month to have a separate corporation, Baekmidang I&C, operate the brand. The spin-off process will be completed within the year. A Namyang Dairy Products representative said, "We will continue to enhance quality and develop menus in line with customer preferences and trends to strengthen the competitiveness of the Baekmidang brand."