Hyundai Motor Company and Kia October European Sales Down 7.5% Year-on-Year

82,000 Units Sold in Europe in October
Reverse Base Effect Following Last Year's Record Sales

Hyundai Motor Company and Kia saw their sales in Europe drop by more than 7% in October. This contrasts with the slight growth in the overall European market size. The decline is attributed to the reverse base effect following last year's record-breaking performance and delays in the launch timing of new models.

According to the European Automobile Manufacturers Association (ACEA) on the 21st, Hyundai and Kia's combined sales in October totaled 82,480 units, a 7.5% decrease compared to the same period last year. Hyundai sold 41,594 units, down 3.9% year-on-year, while Kia sold 41,246 units, a decline of 11.0% over the same period.

The overall European market grew by 0.1% year-on-year, with Hyundai and Kia's market share in October falling by 0.7 percentage points to 8.0%. Individually, Hyundai and Kia each held a 4.0% market share, decreasing by 0.2 and 0.5 percentage points respectively.

Hyundai's top-selling models by volume were the Tucson (11,000 units), Kona (6,531 units), and i10 (5,257 units). Kia's best sellers were the Sportage (14,729 units), Ceed (8,591 units), and Morning (5,364 units).

Sales of eco-friendly vehicles, including hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), and electric vehicles (EV), were recorded as follows: Hyundai's Tucson sold 5,952 units, Kona 5,407 units, and Ioniq 5 1,001 units. Kia's eco-friendly vehicle sales were led by the Niro (4,118 units), EV6 (1,545 units), and EV9 (734 units).

Meanwhile, Hyundai and Kia's cumulative sales from January to October totaled 904,879 units, a 3.8% decrease compared to the same period last year. The overall European market grew by 0.9% during the same period, reaching 10,821,299 units. Hyundai and Kia's market share for this period was 8.4%, down 0.4 percentage points year-on-year. Both Hyundai and Kia held individual market shares of 4.2%, with Hyundai remaining flat and Kia declining by 0.4 percentage points.

A Hyundai and Kia representative explained, "There was a reverse base effect due to last year's record-breaking results," adding, "The launch of the partially redesigned Sportage model and others was somewhat delayed compared to the domestic market, which also seems to have had an impact."