Fast and Easy Delivery of the Latest Oil and Energy Information... Recognized for Efforts in Public Communication
Petroleum Corporation's Electronic Newsletter Wins Excellence Award at the 2024 Korea Communication Awards
Korea National Oil Corporation (President Kim Dong-seop) won the ‘Public Enterprise Blog of the Year Award’ for the second consecutive year at the ‘10th 2024 SNS of the Year’ held at the Korea Press Center on the 21st.
Korea National Oil Corporation won the Grand Prize in the Blog category of the '2024 SNS of the Year'. (Right: Jeong Woon-gi, Director of the Management Strategy Department) Photo by Korea National Oil Corporation
Hosted by the Korea Social Content Promotion Association and supported by the Ministry of Science and ICT, the ‘SNS of the Year’ award was established in 2015 to foster a proper SNS usage culture. It evaluates the utilization status of SNS media by companies, public institutions, small business owners, SMEs, and individuals to select outstanding organizations.
The official blog of the Oil Corporation, ‘Oil Dream,’ plans and produces content around five themes: ▲‘KNOC Dream,’ which provides the latest news from the Korea National Oil Corporation ▲‘Oil Dream,’ which offers information on international oil prices and petroleum industry issues ▲‘Donghae Deep Sea Gas Field,’ introducing the core projects recently promoted by the Oil Corporation ▲‘Emotional Dream,’ sharing practical lifestyle information ▲and ‘Event Dream,’ providing events and various entertainments to the public.
‘Oil Dream’ received high praise for not only communicating the Oil Corporation’s news but also delivering the latest information related to the petroleum and energy sectors in an easy and fast manner. It actively utilized convenient and familiar visual materials such as card news and cuttoons (single-panel comics).
In particular, the active participation and communication efforts of the corporation’s staff, who directly responded with kind explanations to blog users’ inquiries on topics such as the Oil Corporation’s projects and petroleum and energy-related information, garnered great empathy and favorable reviews from the public.
President Kim Dong-seop of the Oil Corporation said about the award, “We are putting effort into SNS promotion and content production to communicate more closely with the public,” adding, “The Oil Corporation plans to continue providing content that meets the public’s perspective and will strive further to strengthen consensus by expanding communication channels such as Instagram.”
The Oil Corporation’s webzine ‘Seokyusarang’ also won the Excellence Award in the electronic newsletter category at the ‘2024 Korea Communication Awards’ held on the same day. This achievement was made three years after the Oil Corporation transitioned its newsletter from a paper booklet to a webzine.
The Oil Corporation was highly evaluated for providing various internal issues and petroleum and energy sector-related content in an engaging way from the readers’ perspective.
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