Wisebirds Partners with TikTok to Host 'TikTok Day'

Digital advertising agency WiseBuzz announced on the 21st that it will hold 'TikTok Day' in collaboration with TikTok For Business, together with its subsidiary, performance marketing company AdEfficiency.

TikTok Day, which will be held on the 28th of this month at COEX Studio in Samseong-dong, is expected to provide insights on short-form content along with TikTok, the platform currently receiving the most attention, to industry professionals. WiseBuzz and AdEfficiency will actively share various successful TikTok marketing cases accumulated over the years to offer optimal strategies that can be immediately applied to brand marketing.

This TikTok Day consists of three sessions designed to enhance understanding of TikTok and short videos. First, the session titled ▲‘Everything Marketers Need to Know About TikTok’ will provide a detailed explanation of the changing TikTok users and platform characteristics. The second session features team leaders directly responsible for operations at WiseBuzz and AdEfficiency presenting successful full-funnel and purchase conversion campaign cases, discussing ▲‘How to Achieve Campaign Success on TikTok.’ Lastly, the session ▲‘Easily Starting TikTok Creatives Now’ will share tips on eight creative formulas.

In addition, special promotions exclusively for TikTok Day attendees will be introduced, and time will be allocated for networking among industry professionals. Various prizes such as laptops and hotel meal vouchers will also be given away through a raffle.

Kim Jong-won, CEO of WiseBuzz, said, “This TikTok Day is significant as it is the first marketing event prepared together with TikTok,” adding, “As a key partner of TikTok, both companies plan to join forces to provide various promotions so that marketers using TikTok can operate their channels more efficiently.”