AudinFutures Continues NeoGen's Record Sales... Accelerates Marketing with Seventeen's S.Coups

Cosmetics specialist Audin Futures is accelerating large-scale brand marketing for its brand NEOGEN.

On the 20th, NEOGEN announced that it is unveiling a brand film featuring its new ambassador and muse, SEVENTEEN's S.Coups, as part of its brand campaign.

The globally popular boy group SEVENTEEN enjoys immense popularity in Korea, the United States, and Japan. Since their 4th full album "Face the Sun," they have consecutively ranked within the top 10 on the Billboard 200 for six albums. Additionally, they have achieved the number one spot on Japan's Oricon weekly album chart 13 times, including their latest album, holding the record for the most number one rankings by an overseas artist.

Through this campaign, NEOGEN released the brand film "Find your freedom" featuring S.Coups. The film expresses a sophisticated beauty within freedom and a special experience beyond that through elegant visuals. The outdoor advertising campaign, which began on the 11th, has attracted attention as fans have actively shared their support since its launch.

NEOGEN is conducting a large-scale campaign targeting the 20s and 30s demographic, who are active online on SNS (social media), YouTube, camera apps, and more. The campaign videos featuring SEVENTEEN's S.Coups decorate major subway stations with high Gen Z and global traveler foot traffic such as Gangnam, Jamsil, Hongdae, Hapjeong, and key Seoul landmarks including the Samsung-dong Parna Media Tower.

A company representative stated, "This brand campaign expresses the ideal of NEOGEN's advanced bio-technology together with SEVENTEEN's S.Coups, the epitome of unreal beauty," adding, "We plan to carry out various activities with S.Coups."

Meanwhile, Audin Futures has continued strong sales in the US and Japan, recording its highest quarterly sales since COVID-19. Awareness and sales are rapidly increasing in Vietnam, Russia, and Eastern Europe, and the company plans to expand its sales in Japan by establishing a local corporation there.