Baemin Supports Local University Meal Kit Business

Mokpo Science University and Meal Kit Development Process Education Exchange Business Agreement

Woowa Brothers, the operator of Baedal Minjok, announced on the 20th that it has signed a "business agreement for educational exchange on meal kit development courses" with Mokpo National Science University. This agreement was planned to support customized consulting and educational programs for local university students, such as meal kit development, and to help innovative local meal kit products be sold on the Baemin app.

The main contents of the agreement include ▲development of field-oriented educational courses and employment/startup-linked programs ▲provision of joint practice spaces and educational operation ▲support for benefits to outstanding graduates of the meal kit development course ▲support for Baedal Minjok consulting instructors related to meal kits.

Kim Joong-hyun, Head of Value Management at Woowa Brothers (fourth from the right), and Lee Ho-gyun, President of Mokpo National Science University (fifth from the left), are posing for a commemorative photo after signing a business agreement for educational exchange in the meal kit development process. Photo by Woowa Brothers

Within this year, Baemin will invite consulting instructors for meal kit education to conduct special lectures for enrolled students. In addition, it plans to support the listing of meal kits developed by outstanding graduates of the meal kit education course so that they can meet general consumers through the Baemin app.

So far, Baemin has supported discovering representative products of local traditional markets or small and medium-sized merchants, developing them into meal kits, and enabling their sale. It has collaborated with local governments such as Changwon in Gyeongnam and Jeju, inviting experts to provide consulting and assist in product development.

Kim Jung-hyun, Head of Value Management at Woowa Brothers, said, "Through collaboration with local universities, we provide employment and startup opportunities for local talents, and Baemin expects to sell meal kits containing university students' innovative ideas through the Baemin app." He added, "Taking this collaboration with Mokpo National Science University as an opportunity, we will expand exchange cooperation to other regions to contribute to nurturing local talents and creating jobs."