[Today's New Item] 'Matneunggaru' Ready Meal Developed by I Jang-woo and More

Musinsa Standard, Daily Puffer
Dongwon F&B, Two Types of Alternative Sugar Tropical Fruit Cans
Black Yak Kids, New Semester School Bags, etc.

Introducing new products launched on the 20th in the distribution industry. Seven Eleven has released three types of convenient meals in the 'Mat Jangwoo Matneung Series,' utilizing the secret recipe 'Matneung Powder' by Lee Jang-woo, also known as the 'Powder Prince.' Musinsa Standard has introduced the outerwear item 'Daily Puffer' ahead of the full winter season. Dongwon F&B has developed two types of 'JUST' tropical fruit cans using alternative sweeteners instead of sugar. You can also find news about Black Yak's school bags prepared for the 2025 new semester and Coupang Eats' promotion offering large-scale discounts.

Seven Eleven, Mat Jangwoo Secret Powder Sprinkling

Matjangwoo Matneung Garu Dosirak. Provided by 7-Eleven

Since March, Seven Eleven has been continuously releasing the 'Mat Jangwoo' convenient meal series in collaboration with actor Lee Jang-woo to strengthen competitiveness in the convenience store ready-meal market. Sales of the Mat Jangwoo series over the recent month (October 20 to November 19) increased by more than 50% compared to the initial launch period (March 19 to April 18). The newly introduced products include 'Mat Jangwoo Country-style Matneung Kimchi Stew Lunchbox,' 'Mat Jangwoo Bigger Matneung Ham Kimchi Triangle Kimbap,' and 'Mat Jangwoo Country-style Matneung Ham Kimchi Kimbap.' These convenient meals are developed based on kimchi, a favorite among Koreans, and all products feature the use of 'Matneung Powder.' The Matneung Powder, personally developed by actor Lee Jang-woo, is a secret seasoning that maximizes umami by blending ten natural ingredients such as clams, oysters, and mussels in a golden ratio. The company explains that it is a '7-free' product, free from seven food additives including aspartame and disodium inosinate, allowing for a healthier enjoyment.

Musinsa Standard, Winter Essential 'Daily Puffer' New Release

A pictorial of the 'Daily Puffer' series, a heavy outerwear item from Musinsa Standard. Provided by Musinsa Standard.

Musinsa Standard is holding a campaign offering up to 20% discount until the 24th to celebrate the release of the new 'Daily Puffer,' a representative heavy outerwear item for the 2024 Fall/Winter (FW) season. The puffer is a type of winter outer padding characterized by its thick volume and short length. The flagship product, 'Daily Puffer Minimal Short Padding Jacket,' features excellent warmth and trendy design, making it highly versatile for styling. Additionally, the 'Daily Puffer Reversible Fleece Short Padding Jacket,' which can be worn on both sides with fleece material and regular padding, is available in eight color combinations including dark gray, khaki, and dusty beige. Furthermore, customers can choose from various products such as hooded jackets, padded vests, corduroy, and glossy finishes according to their silhouette and design preferences. Musinsa Standard Kids, the basic wear line for infants and toddlers, also offers heavy outerwear with high warmth and casual designs, including the Daily Puffer Long Padding Parka, Glossy Puffer Short Padding Jacket, and Hooded Duffle Short Padding Parka.

Dongwon F&B, 'JUST' Tropical Fruit Cans Using Alternative Sweeteners

Two types of 'JUST' tropical fruit cans using alternative sweeteners by Dongwon F&B. Provided by Dongwon F&B

Dongwon F&B's JUST tropical fruit cans come in two types: pineapple and fruit cocktail. By using alternative sweeteners, the sugar content has been reduced by 40-60% compared to existing products. Additionally, the calories per 100g are only 55 kcal and 30 kcal respectively, making them ideal for use as ingredients in salads or as side dishes. Following the launch of sugar-free sweet corn and yellow peaches in May, Dongwon F&B has expanded its product line to include tropical fruits such as pineapple and fruit cocktail. The new products are priced at 3,980 KRW for 425g and 5,480 KRW for 822g. They are available at nationwide discount stores and online malls.

Black Yak Kids, 2025 New Semester School Bags

Black Yak Kids 2025 School Year New Semester Backpack. Provided by Black Yak Kids

Black Yak Kids' newly introduced school bags for the new semester come as a set including a backpack, an auxiliary bag, and a trendy keyring, combining both practicality and aesthetics. The auxiliary bag, which can be used as a crossbody bag, has ample capacity and can be used not only as a shoe pouch but also to carry class supplies or as a bag for academy use. Distinct design concepts have been applied to bags for boys and girls. They also feature functionality for younger students who are more active. Both products incorporate a reverse T-shaped three-dimensional back panel structure for breathability and shoulder straps made of air mesh material. The U-shaped shoulder straps are designed to prevent the bag's weight from concentrating on the shoulders. The chest belt with a magnetic buckle type, which can be easily attached and detached by the wearer, helps prevent the shoulder straps from slipping off. Auxiliary pockets made with thermal insulation fabric and reflective fabric points for safety help children have a more comfortable school life.